The combination of policies encourages car consumption citizens who “hold money to buy” to actively choose cars
Sending “real money” to the auto market is superimposed
Guangzhou Daily News (all media reporter Deng Li) Yesterday, Guangzhou City issued 100 million yuan of consumer coupons. Consumers who purchase designated car models through UnionPay swiping cards can receive a coupon package worth 1,000 yuan and reward coupons ranging from 200 to 500 yuan.
In fact, just the day before, the Guangzhou Municipal Transportation Bureau issued a notice that in May and June, Guangzhou will increase an additional 30,000 energy-saving vehicle incremental indicators; on the eve of May Day, Guangdong Province issued a number of measures to further promote consumption, among which A subsidy ranging from 3,000 yuan/vehicle to 10,000 yuan/vehicle will be given to those who purchase a new model of the “trade-in” promotion model in the province and get a license in the province. The successive “combination punches” of policies to encourage consumption have aroused strong repercussions in the local auto market.
“The information regarding the policy of car purchase coupons has been communicated to each store through OA. About 26 local auto 4S stores in Guangzhou have benefited from the group. Consumers can receive coupons when they purchase designated models in these stores.” The relevant person in charge of Guangwu Auto Trade told Reporter, the terminal store is actively preparing for the promotion.
Yesterday followingnoon, the reporter noticed at a GAC Honda store that the staff had just printed out the promotional leaflets related to the issuance of auto consumption coupons and posted them next to several new hybrid vehicles. Mr. Liang, the sales director, told reporters that they will make more eye-catching promotional materials in the future, so that citizens who come to the store can “see it for the first time”.
At present, the government has successively released “big moves” in terms of policy orientation to promote energy conservation and emission reduction of vehicles and guide citizens to purchase energy-saving and environmentally friendly vehicles. The “Notice of the Guangzhou Municipal Transportation Bureau on Temporarily Adjusting the Allocation of Energy-Saving Vehicle Incremental Indicators and Application Conditions” issued by the Guangzhou Municipal Transportation Bureau clarifies that from May to June 2022, an additional 30,000 energy-saving vehicle incremental indicators will be allocated. Quota, non-Guangzhou household registration consumers participate in the energy-saving car lottery, there is no social security limit. At present, Guangzhou’s annual increase in energy-saving vehicles has increased to 68,000.
With the increase in indicators, the cost of buying a car is also more “saving”. According to the instructions on the use of the auto consumption coupons distributed by Guangzhou, from May 11 to May 30, consumers can pay for car purchases or reservations by swiping UnionPay cards at the designated consumption terminals of participating auto sales stores. If the price exceeds 20,000 yuan, a consumer coupon package worth 1,000 yuan can be given to the UnionPay app on the next day. The cars participating in the event must be new energy new cars with a unit price of no less than 80,000 yuan or “National VI” standard platoon. Measure new cars.
Recently, various local auto brands in Guangzhou have been increasing their publicity around the new subsidy policy and the increase in energy-saving vehicle indicators. “I heard that a new energy vehicle we want to buy has been raised by more than 7,500 yuan. My wife and I are still waiting to see. Now there is no need to hesitate.” Mr. Yang, an engineer who lives in Tianhe, told reporters, “Forget it, subsidies and consumption coupons are superimposed. There are nearly 9,000 yuan, I just made an appointment with the car sales, and I am ready to win it this month.”
Wang Xiaodan, Secretary General of Guangzhou Automobile Service Industry Association, pointed out that under the influence of the current global environment of repeated epidemics and tight supply chains, Guangzhou can timely introduce relevant incentive policies from the government level, which has a good boost to consumer confidence in Guangzhou’s auto market. , can also effectively stimulate consumption. She looks forward to “continuing to introduce more incentive policies for automobile consumption to help the recovery of the entire industry”.
