Here is a promising newcomer to the world of watchmaking: Anatole Baker. A “retro”-sounding name that evokes the 1920s, those crazy post-war years when the world, a bit like today, moreover, needed to get out, to party, to get together, etc In short, to live once more!
A fertile period of history in the arts, industry, fashion, etc. It was around this time that the main models of rectangular watches were born: the Tank from Cartier, the Reverso from Jaeger-LeCoultre or the Gondolo from Patek Philippe. Watches very anchored in their time but which have all aged very well… This is the very essence of classics.
As we know, shaped watches in watchmaking represent a small percentage of production: it is estimated that 80% of cases sold in the high end are round and that 20% are square, cushion-shaped, rectangular or other. …