According to the latter, sales have still not returned to pre-pandemic levels. Unlike its competitors, Primark does not have an online sales site, which is why the various confinements have weighed heavily on its results.
To compensate for the losses, the chain announced the loss of 400 jobs. But this measure will not be enough to compensate for the increase in energy, material and wage prices, which is why Primark will also carry out certain “targeted price increases” over the autumn and winter seasons.