2023-07-19 17:36:12
The children’s clothing brand announced on Tuesday that it plans to close its 44 stores in France, Belgium and Luxembourg by December as part of a recovery plan proposed by its leaders to ” reduce the company’s losses “, already in difficulty when she joined the Roubaix group IDKIDS in 2020, a group with 18 brands of products and services for children from 0 to 12 years old.
« On July 18, the management team presented to staff representatives a project for the recovery of the company “Said Catimini on Tuesday in a press release, which must” allow both to reduce the losses incurred by the company and to allow, tomorrow, to redeploy the brand “, without layoffs.
Five other stores would subject to intra-group disposals, becoming Jacadi boutiques “. These disposals or closures should take place from the end of September to December of this year.
Stimulus plan failures
Despite two recovery plans – which “ require a long time and resources that IDKIDS does not currently have – and facing “ the requirement of the global economic context (rising costs of materials, energy, inflation, new consumption habits, etc.) », IDKIDS must now « focus its investments on shorter-term developments and projects “, specifies the press release.
Catimini will therefore now concentrate its offer on its iconic products “. The mark will therefore be available in capsule format and distributed through the group’s multi-brand networks (IDKIDS stores and idkids.fr), as well as wholesale.
89 employees to be relocated
« A major mobility plan within the other brands of the IDKIDS group should make it possible to greatly limit the social impact of this project. », via a job protection plan to support 89 employees of Catimini, promises the brand in its press release.
With a large network of 484 stores, the IDKIDS group, which has a total of 6,000 employees and 1,300 stores in 65 countries, ” can offer each Catimini employee opportunities for intra-group mobility “, it is specified.
Catimini is present in Dunkirk, Lens, Béthune, Arras, Beauvois-en-Cambresis, Lille, Roubaix, Cysoing and Avesnes-sur-Helpe.
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