2023-12-16 13:00:39
For several years now, the Story Box (or Factory) has been one of the most popular gifts for (young) parents, when it comes to pleasing their youngest child(ren). ). With Ma Fabrique à Histoires, it is the child who directly chooses the elements that make up their story, and who will be able to listen to the stories that they have created themselves. Obviously without a screen, the Story Box is a hit (with children and parents alike), without benefiting from any promotional campaign, thanks to unprecedented word of mouth.
What exactly is “My Story Factory”?
Indeed, if you are a young (or not so young) parent, there is a good chance that you have a Story Factory at home, and that you have already recommended the object to friends. Otherwise, you must have already praised the merits of this “story box” during a meal with friends, designed to delight children aged 3 to 7 years old.
And for good reason, made in France, by Lunii, the “Story Factory” has sold more than 1.6 million copies since its creation 7 years ago. Priced at €64.90, the item includes a little more than twenty stories… but you can obviously enrich the experience by opting for additional audio books to download, billed at €6.90 and €14.90 depending on their duration.
“When we launched our “Story Factory”, the idea was really to keep children away from screens at all costs, by offering them an object of their own to develop their imagination and return to the oral tradition of storytelling.“, explains Igor Krinbarg, co-founder of Lunii, at the origin of the story box.
Obviously, in the market for radio speakers for children, Lunii is far from going it alone, and we find for example the Merlin speaker, without forgetting the Toniebox, a story box which narrates the adventures of a character when we place a small figurine on it.
As with Ma Fabrique à Histoires, the idea of the various market players is to allow young children to be able to listen to (and create) stories on their own, without the help of an adult… or a screen.
In total, the market should be worth no less than 30 million euros this year, with more than 800,000 units already sold. For all stakeholders, the goal is to make audio as attractive as the screen, and many children’s publishers have already stepped into the breach. This is the case of the Ecole des Loisirs, but also of the publisher Bayard.
And you, have you fallen for a story box?
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