The “Let’s Make Their Winter Warmer” campaign aimed at supporting refugees, displaced persons and disadvantaged groups in the Middle East and Africa, launched by the “The Most Beautiful Winter in the World” campaign in the UAE, is an innovative humanitarian step within the framework of the partnership between the leading international bodies in charitable work, foremost of which are the “Initiatives Mohammed bin Rashid Al Maktoum International, the United Nations High Commissioner for Refugees and the Regional Food Banks Network, due to their reliance on the power of social media and the applications of modern technology to bring people together from around the world to achieve one human goal.
Through cooperation with the Arab YouTuber “Abu Fella” and a group of content makers in the region, the campaign will make a positive impact on the audience, using modern technology, to urge them to cooperate and make a real change in the fate of refugees, displaced and the less fortunate by providing support to more than 100,000 families to help them overcome the cold The harsh winter and securing their basic needs to overcome its difficulties and restore warmth to their tents, whereregardings and gatherings.
The campaign, which aims to support peoples suffering from difficult conditions as a result of the cold winter, and to support refugees whose circumstances forced them to live in tents in the Arab world and Africa, by spreading warmth in their tents and where they are, reflects the human spirit of the people of the Emirates, and the approach of the authentic values of its children who have never been late On the relief of needy people around the world, so that the campaign “The Most Beautiful Winter in the World” aims to introduce the UAE’s tourist attractions in its mild winters, is an occasion to remind everyone of their responsibilities towards their fellow human beings.
Until the required amount of $ 10 million is collected, the young YouTuber “Abu Fella” will launch a live broadcast from a glass room in the center of the vibrant city of Dubai in the vicinity of the Burj Khalifa, the tallest man-made building in the world, through which he presents the content of the initiative on his channel, With the aim of encouraging contributors from everywhere to support refugees and the needy to get through the winter and its harsh conditions during 2022.
How to donate
The “Make Their Winters Warmer” initiative receives contributions to the charitable campaign from everywhere and around the clock throughout the duration of the initiative, on the website MBRGI.ae/WarmWinter. The campaign will continue to provide updates on the amounts collected to motivate viewers to provide more in order to support the humanitarian goal of warming the tents and homes of the displaced, refugees and disadvantaged groups. A team of activists on various digital platforms will interact with inquiries seekers by sharing the campaign link, which everyone can send to their friends and families to motivate them to donate and achieve the campaign’s goals so that the basic innovative vision that distinguishes digital campaigns is achieved, represented by everyone becoming ambassadors for this pioneering humanitarian work.
Your donations will reach hundreds of thousands of beneficiaries.
The United Nations High Commissioner for Refugees and the Regional Network of Food Banks are responsible for distributing aid to ensure that basic supplies and necessities such as blankets, blankets, winter clothes and heating appliances are provided from donor contributions, and that they are provided directly to those who deserve it. The United Nations High Commissioner for Refugees estimates that there are 3.8 million refugees and internally displaced persons in the Arab region, in addition to the millions in Africa who are suffering from the cold winter and need sustainable assistance to overcome the difficult weather conditions.
Types of aid
Cash or vouchers is one of the most important ways of support provided by UNHCR to refugees and displaced persons, especially since most of them live in environments that do not allow them to access the labor market. UNHCR uses cash or voucher support to provide protection, assistance and services to the most vulnerable people.
Cash and vouchers help displaced people meet a variety of needs, including access to food, water, health care and shelter, allowing them to establish livelihoods and facilitate voluntary repatriation. Health care is also one of the most prominent forms of support and assistance, and UNHCR strives to ensure that all refugees have access to basic health care, food security, nutrition, and water, sanitation and hygiene services.
Donations are a vital condition for the continuity of the organization’s work
Donations are the lifeblood of the Commission in carrying out its vital mission on which tens of millions of people depend, and the Commission receives its funding almost entirely from voluntary contributions – 85% of which come from governments and the European Union, while it receives 3% of funding from other intergovernmental organizations and crowdfunding mechanisms, as well as 11% of the private sector, including institutions, companies and the public.
UNHCR accepts in-kind contributions, including non-food items such as tents, medicine and trucks, and UNHCR’s annual budget includes programs that support ongoing operations and other complementary programs to cover emergencies, such as the Syrian crisis or large-scale repatriations. In situations of displacement, UNHCR provides emergency and vital assistance in the form of clean water, non-food items and health care, as well as shelter, blankets, household items and sometimes food. It also provides transportation arrangements for returnees, as well as support for income-generating projects for those resettled.
Scientific basis for identifying needs
The partnership between “Mohammed bin Rashid Al Maktoum Global Initiatives” and both the United Nations High Commissioner for Refugees and the network of regional food banks reflects the unified goal that these bodies aspire to in humanitarian work, which is to create a positive long-term impact, due to the Commission’s work methodology that pays The “needs assessment” process is of paramount importance as the basic scientific step in its work. For the first time in 2009, UNHCR launched the assessment process on a global level with the aim of identifying the real needs of refugees and internally displaced persons, as well as the costs of meeting those needs and the consequences of any gaps.
The idea of the Global Needs Assessment began as a pilot project in 2008 in eight countries: Cameroon, Ecuador, Georgia, Rwanda, Tanzania, Thailand, Yemen and Zambia. This assessment concluded that there are gaps in several areas, including shelter, health, education, food security, public health and the reduction of sexual violence. It turns out that nearly one third of those unmet needs are basic and essential services. Today, the assessment process forms an integral part of UNHCR’s approach to designing and planning its operations around the world, and includes in-depth needs studies, as well as direct communication with refugees and displaced persons through personal meetings and field tours.
Live broadcast to spread goodness
The public can follow all the latest developments and news of the “Let’s Make Their Winter Warmer” initiative on Abu Falla, the YouTube channel of Somali content creator Hassan Suleiman, whose channel’s content has recorded more than 2.8 billion views since its launch. Abu Fella follows millions of young people in the world who are interested in the challenges he presents and the content specialized in games and electronic competitions that he presents through his channel, which is one of the fastest growing in the world in terms of the rate of subscriber growth, as it has registered more than 22 million subscribers to date.
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