Certainly, the images are beautiful.
Unique model, the Bugatti Chiron Streamlined posed in Paris to announce its auction a few hours later. At night, with the Eiffel Tower as a backdrop, the ultimate model to be equipped with the W16 8-litre quadriturbo and its 1,500 horsepower is particularly to its advantage.
Problem, the photo shoot improvised by the brand was carried out under the famous Bir-Hakeim bridge in Paris, in the middle of the cycle path, and this without any authorization from Paris city hall.
Clichés shared by the brand on social networks which therefore did not take long to make elected officials react, in particular David Belliard, assistant to Anne Hidalgo in charge of mobility: “ Blocking a bike path to advertise a vehicle that consumes 41L/100 in the city with a disastrous carbon footprint… The cynicism of these publicists knows no bounds. And no, no permission was given for this thing.. »
First Deputy Mayor of Paris in charge of urban planning, Emmanuel Gregoire also tweeted: “ Bike paths in Paris, it’s a dream but it’s for bikes! No permission for this photoshoot has been given. And it will only be a fine of €135 for parking on a cycle path… »
A bad buzz for the Bugatti Chiron Streamlined which did not prevent the car from being sold a few hours later for €9,792,500. More 135 €, therefore.