The boss of Medef salutes the “entrepreneurial effervescence” of 93

2023-10-06 17:00:58

“I am very admiring of this territory and very concerned that we do not fall into stereotypes where we attach an image to a territory (…), that creates harm,” Patrick Martin, at the head of the of Medef since July. This Friday he said he was “admiring the territory” and the “entrepreneurial excitement” of Seine-Saint-Denis, three months following a declaration by his predecessor which had caused controversy. The president of the employers’ organization was speaking following a visit to a nursery in La Courneuve, meeting various entrepreneurs, from cosmetics to medical innovation.

For the president of the departmental council Stéphane Troussel (PS), this visit was the opportunity for a “great reconciliation between Seine-Saint-Denis and Medef”. At the beginning of July, he stepped up to the plate following the exit of Patrick Martin’s predecessor, Geoffroy Roux de Bézieux, who estimated, before apologizing, that “the first employer in Seine-Saint-Denis was probably the drug traffic “.

“Entrepreneurial energy”

“I was able to observe incredibly diverse activities and career paths with an entrepreneurial energy in common,” praised Patrick Martin. For two hours on Friday, he met a group of entrepreneurs “incubated” in the incubator located in the 4,000 district of La Courneuve. Inaugurated in 2005 and managed by Miel (House of Local Economic Initiative), it accommodates up to 30 companies.

“I prefer when the boss of Medef comes to make one of his first field visits to promote the talents, initiatives, projects of young business leaders from Seine-Saint-Denis,” Stéphane commented to AFP Troussel.

What regarding land for businesses in Seine-Saint-Denis?

A physicist by training and originally from Aubervilliers, Abdelali Ziouche had the “desire to develop something in the 93”, he explains while presenting to Patrick Martin his start-up Lumenia, specializing in photobiomodulation (stimulation of cells by light), useful in the sporting, aesthetic or medical fields. “Today, I managed to develop a system internally, with pure 93 skills,” he proudly announces.

Among the concerns raised by entrepreneurs, in areas as diverse as cosmetics, design or heating and cooling systems: land. “I would like to stay in the region, I am afraid of going further away and losing some of my teams,” says, amid the scent of tea and citrus fruits, Marcellin Pelhate, CEO of Le Beau Thé .

According to the president of Medef in Eastern Paris, Bastien Brunis, at the end of their agreement, entrepreneurs “often leave Seine-Saint-Denis by leaving the nursery”, due to a lack of suitable land available. “We have to think regarding the real estate journey,” says the president of CCI 93 Danielle Dubrac.

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