The “Billion” initiative reaches 551 million meals… a record number that highlights the generosity of the people of the Emirates

The “One Billion Meals” initiative has achieved the equivalent of 331 million meals, just 20 days following its launch… a record number for the initiative’s outcome, highlighting the generosity and generosity of the people of the UAE.

This number is added to the total 220 million meals achieved by the “100 Million Meals” campaign, which was launched last Ramadan, and which the “Billion” initiative is a continuation of.

The total of what has been achieved so far is regarding 551 million meals, according to the initiative’s website.
This is a record in the course of the largest initiative of its kind in the region to provide relief to the needy in 50 countries in the world.
The registration of this number came in light of the unparalleled demand for support of the campaign, which culminated in recording a record proceeds for the “Noble Number” charitable auctions in support of the “Billion Meals” initiative, which achieved regarding 165 million dirhams.
Figures reveal the firm Emirati approach to giving and giving, which is a sustainable human value that transcends the boundaries of geography to extend a helping hand to those in need around the world.

16.5 million meals a day

A reading of the numbers achieved by the initiative so far, highlights a great success, generosity and record generosity for the UAE and its people to provide relief and support to those in need around the world.

The initiative achieved the equivalent of 331 million meals only 20 days following its launch, with an average of 16.5 million meals per day, which is a precedent in the history of humanitarian work to donate this number during that short period and with this average.
Also in the context of reading the numbers, the total that has been achieved so far is regarding 551 million meals out of a billion meals targeted to be achieved, which means that the initiative has achieved more than 50% of its goal within less than 3 weeks of its launch, and is very close to achieving its overall goal. .

wide interaction

The One Billion Meals initiative was launched by Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, on April 2, corresponding to Ramadan 1, 2022.
Not a day passes since the launch of the campaign without witnessing millions of donations from businessmen, government and private institutions, citizens and residents of the UAE.
The largest initiative in the region aims to provide food support of up to one billion meals to the poor and hungry in 50 countries around the world, which contributes to achieving the sustainable development goals set by the United Nations for the year 2030, including the goal of eliminating hunger in the world.


This campaign is a continuation of the campaign of 100 million meals, which was launched in the month of Ramadan 2021 under the umbrella of the “Mohammed bin Rashid Al Maktoum Global Initiatives”, and succeeded until March 2022 in distributing more than 220 million meals, exceeding twice its main declared goal, adding 780 million meals. New.
The “Billion Meals” initiative bears special importance for more than one reason, most notably that it contributes to saving the lives of tens of thousands around the world, as the challenge of hunger, malnutrition and related diseases around the world causes a child to lose his life every 10 seconds and the death of 25,000 people a day, including 10,000 children. 800 million people around the world go hungry every day.
52 million people in the Middle East and North Africa suffer from some form of hunger or malnutrition, most of them women and children.
The campaign is also a translation on the ground of the fifty principles, which are a strategic roadmap to achieve Emirati leadership in various fields, for the next fifty years.
The ninth principle of those principles states that “the UAE’s external humanitarian aid is an integral part of its path and its moral obligations towards the less fortunate peoples.


Our external humanitarian aid is not related to religion, race, color or culture. Political disagreement with any country does not justify its failure to provide relief in disasters, emergencies and crises.
Therefore, this initiative is a new qualitative addition to the UAE’s humanitarian efforts, both at the Arab and international levels, to extend a helping hand to everyone who needs support without discrimination between race, religion or geographical area.
The “Billion Meals” initiative also spreads on a global scale the tolerance of Islam and the values ​​of the holy month, which affirms that the best charity is feeding food.
The “Billion Meals” initiative, the largest of its kind in the region, represents the values ​​of the Mohammed bin Rashid Al Maktoum Global Initiatives, which aims to involve everyone in charitable and humanitarian work, including individuals and institutions from various sectors in the UAE and the world, with its focus on the concept of sustainable community financing to provide food support. and the components of food security for the most needy groups, and opened the door to participation in a comprehensive community movement aimed at weaving a network for those who do not find enough to feed themselves.

early success

With the wide interaction of donors and contributors from individuals, businessmen and figures recognized for humanitarian work, institutions, companies, economic and social events, charitable, humanitarian and community institutions, distributions began early in 13 countries.
And early, the “Mohammed bin Rashid Al Maktoum Global Initiatives”, which organizes the “Billion Meals” initiative, in cooperation with its operating partners, led by the United Nations High Commissioner for Refugees, the network of regional food banks, and the Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment, started distribution operations in a number of countries. From countries, taking advantage of the advanced network of field operations and logistics that the initiative partners have in the countries covered by the distribution operations.

The list of 13 countries in which distributions began included Nigeria, India, Jordan, Sudan, Lebanon, Kyrgyzstan, Egypt, Tajikistan, Uganda, the United Arab Emirates, the United States of America, Kosovo, and Albania.

“Noblest Number” auctions.. 165 million

As part of the keenness to provide an innovative option to enable philanthropists to support the campaign, reach the neediest groups in 50 countries around the world, and contribute to efforts to eradicate hunger and malnutrition, which afflict more than 800 million people around the world, a series of “Noble Number” auctions was organized. charity.
The “Noble Number” auctions in Dubai and Abu Dhabi and online offered distinctive number plates for vehicles in both Dubai and Abu Dhabi, including single, double, triple, quadruple and pentagonal numbers, as well as distinctive numbers for mobile phones from both “Du” and “Etisalat”.
Abu Dhabi Police achieved 111 million dirhams, the proceeds of the public auction of “Noble No.”, which was held in attendance on the evening of Wednesday, April 20 in Abu Dhabi, and the auction of 555 electronic charity, which took place on the 17th and 18th of April of the same month.
While the charity auction evening in Abu Dhabi recorded the achievement of each of the diamond and distinctive numbers provided by “Etisalat” and “du” 419 thousand dirhams and 601 thousand dirhams, respectively.

The “Noble No.” auction was organized in Abu Dhabi, 4 days following the success of its version in Dubai, which raised 53 million dirhams to support the “Billion Meals” initiative, and registered the sale of the third most expensive vehicle number in the world at a value of 35 million dirhams for the plate number AA8 issued in Dubai, and the phone number was registered. The Diamond Mobile from Etisalat 0549999999, a record proceeds of 5 million dirhams, will go to provide meals for the needy as part of the “One Billion Meals” initiative, as part of its humanitarian commitment from the UAE to the world.
The record number of vehicle and mobile phone number plates coincides with the continued flow of charitable donations through the four approved channels to contribute to the “Billion Meals” initiative.
The “Billion Meals” initiative continues to receive donations from institutions, individuals, business sectors, companies and charitable organizations through four approved channels, which are the website www.1billionmeals.ae and bank transfer to the account of the “One Billion Meals” initiative on the approved account number: AE300260001015333439802 at Emirates NBD in UAE dirhams. Or by donating one dirham per day to the initiative through a monthly subscription by sending a text message with the word “meal” or “meal” to the number 1020 for users of the “du” network, or to the number 1110 for users of the “Etisalat” network within the country, or by contacting the “Billion Initiative” call center Meal” at 8009999.

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