2023-05-30 07:54:20
The web never sleeps, and neither does the world of social media. With over 5 billion users Present on various platforms globally, social media offers numerous growth opportunities for companies and brands.
Although many of the strategies to improve visibility on social media are widely used, there is one key element that is often overlooked: the best time to post on social media.
To answer this point, the internal team Data Science Of Sprout Social looked at the results and trends in social media usage. The survey was carried out by analyzing, over the last year, the over 34,000 subscribers to the platform, we are talking regarding regarding 2 billion data on engagement present in over 400,000 profiles on Twitter, Facebook, LinkedIn, Instagram, Pinterest and TikTok channels .
The target? Understand when content got the most engagement during weekdays.
Sprout Social data includes users, industries and locations of various types. All time intervals are recorded globally which means that for achieve positive engagement outcomes you can publish content following the times indicated in any time zone.
However, our advice remains to test managed accounts directly to find the optimal posting times.
The results are summarized in graphs divided by platform. Let’s find out in detail.
Here a quick link to the best times to post on social:
Best times to post on social: general overview
Each social platform varies according to the objectives, the type of content and the audience.
Analyzing the specific data of each network, it emerged that the moments of greatest involvement they are usually Tuesday, Wednesday and Thursday, mostly between 9:00 and 12:00.
Weekday mornings are generally considered to be the busiest times on many platforms, such as Facebook, Instagram, Twitter e LinkedIn.
However, as we will see in detail, Pinterest e TikTok they register a greater involvement in the followingnoon.
It’s important to note that this information is only a general overview, as each platform has different engagement ranges throughout the week and at significantly varying times.
Best times to post on social media in general:
- Monday from 10:00 to 12:00
- Tuesday from 9:00 to 14:00
- Wednesday from 9:00 to 13:00
- Thursday from 9:00 to 12:00
- Friday from 9 to 11
Best days to post on social media: Tuesday and Wednesday
Worst days to post on social media: Sunday
The best times to post on Facebook
Facebook it remains the most used platform (90%) by digital marketers worldwide.
The ideal times to post on Facebook they are Monday to Thursday, 8:00 in the morning until early followingnoon, usually until 1:00 pm.
The only times to avoid posting on Facebook are very early hours, usually between midnight and 4:00 in the morning.
It’s important to consider that engagement also depends on how often we post on social media and the type of content we share. Not all social content adapts well to all platforms, this is to say that publishing the right content on the right platform always makes a difference.
The best times to post on Facebook:
- Monday from 8:00 to 13:00
- Tuesday from 8:00 to 14:00
- Wednesday from 8:00 to 13:00
- Thursday from 8:00 to 12:00
Best Days to Post on Facebook: from Monday to Thursday
Worst days to post on Facebook: Sunday
The best times to post on Instagram
In second place among the most used platforms by marketers we find Instagramwith a 79% usage rate.
While the competition between Instagram and TikTok for short-form videos is still ongoing, Reels consumption accounts for 30% of the time spent on the Meta-owned platform.
The best times to post on Instagram they are generally on Mondays, Tuesdays, Wednesdays and Fridays between 9:00 and 13:00. Much like Facebook, the “off” hours are early in the morning every day of the week, from midnight until 4:00.
Remember: Instagram’s algorithm is unpredictable. To be successful on the platform you need to strike a balance between consistently posting high-quality content to engage and continue to entertain your audience.
Best times to post on Instagram:
- Monday from 10:00 to 12:00
- Tuesday from 9:00 to 13:00
- Wednesday from 10:00 to 13:00
- Friday from 9 to 11
Best days to post on Instagram: Tuesday and Wednesday
Worst Days to Post on Instagram: Sunday
The best times to post on LinkedIn
They are LinkedInthe social platform focused on the world of professionals, the times of involvement coincide with working hours, of course.
Because content on LinkedIn focuses on thought leadership and on the professional growthit is understandable that most of the public engage with such content during working hours. In fact, the hours of greatest engagement do not extend outside the traditional working hours.
At midday intense activity is observed on the platform with very important peaks. Between the other best times to post on LinkedInwe find on Tuesdays and Wednesdays between 10:00 and noon.
It’s best to avoid posting to LinkedIn over the weekend, as engagement drops significantly over the weekend.
Top times to post on LinkedIn Company Pages:
- Tuesday and Wednesday from 10:00 to 12:00
Best Days to Post on LinkedIn Pages: from Tuesday to Thursday
Worst Days to Post on LinkedIn Pages: during the weekend
The best times to post on Pinterest
Pinterest is the visual search engine where users search and discover products, trends, designs and much more. Although not all companies are present on this platform, those who use it are well aware of the effectiveness and benefits that Pinterest can offer.
Users interact with content virtually any time of day, nearly every day of the week. The optimal times to post on Pinterest include Tuesdays, Wednesdays and Thursdays around 1pm, with a flexibility of one hour before or following.
Interestingly, Wednesdays at 6:00 in the morning are also a peak time to post on Pinterest.
Best times to post on Pinterest:
- Tuesday at 1pm
- Wednesday from 13.00 to 15.00
- Thursday from 12:00 to 14:00
Best days to post on Pinterest: from Wednesday to Friday
Worst days to post on Pinterest: Sunday and Monday
The best times to post on TikTok
TikTok has experienced remarkable growth over the past two years. Currently, the video sharing platform matters over 1 billion active users globally who spend nearly 20 hours a month on the app.
The best times to post on TikTok they are Tuesdays 2-6pm, Wednesdays 2-5pm and Thursdays 3-5pm. During the followingnoons, there is a high level of engagement on the platform.
However, in general, we see higher engagement from mid-morning to followingnoon (9am to 5pm) Tuesday to Thursday.
Best times to post on TikTok:
- Tuesday from 14 to 18
- Wednesday from 14 to 17
- Thursday from 15.00 to 17.00
Best days to post on TikTok: Tuesday and Wednesday
Worst Days to Post on TikTok: Sunday
The best times to post on Twitter
Twitter is the ideal platform for real-time conversations and breaking news. Even today, the app continues to be a place for brands to participate in trend discussions, striving to be consistent with their values and aware of what they communicate.
Twitter peak engagement times have increased year-over-year, consistently peaking in the late morning on weekdays.
The best times to post on Twitter they run from Tuesday to Friday starting at 9:00 until noon.
Best times to post on Twitter:
- Tuesday from 9:00 to 14:00
- Wednesday from 9:00 to 13:00
- Thursday from 9:00 to 14:00
- Friday from 9:00 to 12:00
Best days to post on Twitter: from Tuesday to Thursday
Worst days to post on Twitter: Sunday
READ ALSO: Social image dimensions 2023: the updated guide
1685444076
#times #post #social #media
