The best (and most profitable) “product placements” in the history of cinema

Founded in 1990, the Under Armor brand saw Hollywood as the perfect way to make a name for itself. In 1999, she therefore proposed to Warner Bros to provide the sportswear for her next film, Sunday Hell.

Months later, the company’s CEO, Kevin Plank, acknowledged that the film earned them $750,000, which for the first time allowed them to earn a salary. Today, Under Armor is on par with, and even surpasses, in terms of sales, brands like Adidas in the United States.