2024-01-08 05:46:28
A very important issue for the executive: inflation. When will we finally see price drops on the shelves? Commercial negotiations between large retailers and manufacturers must be completed by the end of the month at the latest and they are more tense than ever. “We feel like we’ve been cheated the last two years, so we don’t want to let anything go“, says the executive of a major retail brand, referring to 20% inflation in two years.
The implication is clear, manufacturers have gorged themselves on the backs of consumers. “Foolish talk“, retorts one of them, “the supermarket brands have increased even more than ours. They are playing themselves as anti-inflation white knights.” A few weeks before the conclusion of the negotiations, anything is allowed, like the delisting of Pepsi products by Carrefour. “They are stupid but not completely crazy,” comments a regular at these discussions. . “Pepsi is an easier target than Coca-Cola and that puts pressure on other manufacturers.”
This communication war is taken on by the large stores. “The one of us who negotiates the worst will be the most expensive and will lose customers,” explains a manager who sums up the situation: “Negotiations that go well are failed negotiations“.
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