2023-04-25 14:30:00
Several television programs establish this communicative link through different codes, languages, stories and narratives.
What is not made visible or counted, does not exist. Making audiences aware of the most complex issues in society is one of the many challenges that screenwriters and filmmakers face. Traditional TV continues to be a scenario for the construction of identities and imaginaries.
In the century of not so new technologies and artifacts, it still leads the desire to discover the mysteries of things, the essence of the human being, its conflicts and achievements in all spheres of life.
Some artists and decision-makers tend to think that cultural, ethical, and aesthetic values are contents to be disseminated in one program or another, when in reality they should be a practice, which deserves to endure systematically in the television narrative in an attractive way.
Apparently “small” spaces due to their short duration: Unlimited (2:45 p.m.) y video art (3:00 pm), both on Cubavisión, on Tuesdays, put interesting ideas in the spotlight. The first has highlighted several significant figures, including the worth of the Guantanamo pianist and composer Lilí Martínez Griñán (1915-1990), who contributed a valuable legacy to Cuban culture. The youngest should know the teaching of this authentic creator, great improviser. Phonograms and audiovisuals attest to this.
In the space video art Innovative pieces by creators inspired by different languages are privileged to specify their personal artistic universe.
Somehow and from different points of view, both broadcasts contribute to the art of building empathy, a feeling that fosters identification between people, understanding, support, and active listening.
Maintaining the same perspective, through other codes, the Brazilian telenovela lucky to live (Cubavisión, Tuesday, Thursday and Saturday, 9:30 pm). The attention of the writers was focused on the revelation of family values, culture, reading the classics, friendship. Even the theme of presentation and farewell the sun will riseplayed by Zeca Pagodinho and Teresa Cristina, was intentionally selected to promote good taste.
As he once commented to BOHEMIAthe Cuban folklorist, ethnologist and researcher Rogelio Martínez Furé (1937-2022): “We must take advantage of all the sources, because they not only tell the official story archived in reliable materials, but the story narrated by protagonists who had no voice or space to tell it”.
Undoubtedly, they still lead the word, the dialogues, the social significance of memory, the interest in discovering the intimacy of the other. Let’s not forget, a new emerging profile has emerged: the media user citizen, who is characterized by being more participatory as a producer-consumer of content on social networks and on the small screen.
Musical narratives, documentaries, serial productions recreate events, conflicts; By conceiving realities-others, they propose investigations into problems of interest to the majority.
None has to be an edifying didactic and sociological compendium, it is enough that it defends one of the greatest virtues of art: encouraging the unease that makes us think regarding what we do and how we do it without losing the humility of those who learn something every day.
Creators must insist on addressing and transmitting implicit rules of conduct in stories designed to enjoy entertainment productively.
The careful attention to the dialogues, the ability to recognize the dramaturgical ingenuity, the acting interpretation are unavoidable; these elements can in no way be missing from audiovisual shows.
These require from each viewer a committed reading intelligence. The TV establishes relationships of complicity, closeness, in which we pay little attention, although it is always there, talking to us while looking into our eyes, and enters our privacy without modesty. In it, the sensation of immediacy predominates, the possibility of expressing the everyday.
It is impossible to develop contemporary culture without mass audiences. Regardless of the different ways of seeing and appreciating the family, it must continue to discriminate between communication products, remain immersed in a dynamic process that even takes the industry by surprise. Cultural values can never be displaced, since from childhood they give meaning to our existence.
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#art #building #empathy
