The App Store is able to send notifications, if you let it. These alerts can inform you of the release of new apps, promotions or even personalized recommendations for each user. Since iOS 15they can also be used to alert you when an “in-app event” that developers can create to promote a special date or a particular time period.
If you haven’t enabled notifications for the App Store app on your iPhone or iPad, you’ll miss these alerts. To avoid this, Apple now suggests activating them when opening the app. This has been the case for three of us at the editorial staff since the beginning of the week, both on iPhones and iPads, and on French and American accounts.
You are of course not obliged to do so and you can answer “Later” at Apple’s request. App-related events are still reported on the store’s home page, but these alerts can still be useful if you’re worried regarding missing out. For the rest, it’s up to you to judge whether these notifications are useful or additional which you will do without.