2024-02-22 10:45:24
Apple’s hegemony in the smartphone market is confirmed with the top bestsellers of the year 2023.
A ranking that acts as a form of domination. The research center Counterpoint has revealed the top 10 best-selling smartphones around the world, and we see once once more that it is the iPhone which dominates the market, including the most expensive models.
The iPhone 13 creates a surprise
If the iPhone 14 continues to confirm its good performance by obtaining a comfortable first place, and 3.9% market share, the most expensive models are in good place on Apple’s side. The iPhone 14 Pro Max is second (2.8%), followed by the iPhone 14 Pro (2.4%) which closes the podium.
More surprisingly, the iPhone 13, released in 2021, is in fourth place (at 2.2%). It is currently the least expensive iPhone in the range, if we put aside the SE, since it is sold from 749 euros. But it also benefits from numerous and regular promotions, undoubtedly explaining this success. From fifth to seventh place in the ranking, we respectively find the iPhone 15 Pro Max (1.7%), the iPhone 15 Pro (1.4%) and the iPhone 15 (1.4%).
Behind Apple’s smartphones, we obviously find Samsung with mid-range models like the A14 5G (1.4%), A04e (1.3%) and A14 4G (1.3%), sold at well priced prices. lower than its main competitor.
The ranking of the best smartphone sales in 2023 – Counterpoint
The American and Chinese markets represent half of the sales recorded by the institute. India, however, has become the fifth market, while most manufacturers find growth in emerging markets thanks to less expensive smartphones.
Last January, it was the IDC and Canalys firms which revealed that Apple had become the leading seller of smartphones in the world, overtaking Samsung. A first in the history of American business. In total, Apple sold 234.6 million iPhones in 2023 compared to 226.6 million for Samsung.
For 2024, Counterpoint predicts the arrival in this ranking of Chinese manufacturers, whose cheapest models might sell very well in countries like India, Brazil, Indonesia and Mexico.
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