It would be enough, on its own, to keep an entire company afloat in terms of volumes and turnover. Nutella has become, in sixty years of history, a brand and not just a product, with the launch in 2005 of Nutella &GO! followed by Nutella B-ready, ten years later, up to Nutella Biscuits (2019), the flagship product of the biscuits sector that the Alba giant is increasingly consolidating, to arrive at the newest line of Nutella Muffins and Nutella Croissants, between 2020 and 2023. Always industrial operations, even before market and marketing ones.
The 60 years of Nutella celebrate the genius of Michele Ferrero who invented the spreadable hazelnut and chocolate cream in 1964. For decades it was an almost unique offering on the shelves of large retailers, today it has become a full-fledged product category. Since February 5th, the iconic Nutella has opened the celebrations, with World Nutella® Day, for its 60th birthday.
As in the Sixties, even today Nutella continues to be produced in Alba, for Italy, becoming over the years a global and iconic brand with production bases – 11 factories – in almost all continents, present on 170 markets. World Nutella® Day is an anniversary born spontaneously in 2007 thanks to the American blogger Sara Rosso, who decided to create a celebratory day to bring together the world community and inspire it to share on social media the passion for the most famous hazelnut and cocoa cream in the world. world. In Chicago, the Nutella Café opened in 2017, attracting half the number of visitors and enthusiasts.
New products resulting from innovation
Nutella’s growth doesn’t stop here. Giovanni Ferrero, Executive President of the Ferrero Group, on the occasion of World Nutella® Day, underlined how «thanks to the unique taste of Nutella®, in recent years we have created a range of new products, such as Nutella B-ready, Nutella Biscuits, Nutella Muffins and Nutella Croissants. Looking to the future, we will continue to strive to innovate, enhancing this legacy and finding new ways to offer fans all the positivity of Nutella®.” Passion, creativity and innovation remain the key words at Nutella®.
The Ferrero brand has launched a marketing campaign with limited edition jars, each featuring a special dedication for important people. Nutella® will also be the protagonist of a multi-channel campaign, which includes a new television commercial and a digital activation, open until August on the website www.nutella.com, through which consumers will be able to configure their own virtual jar, personalizing it with a dedication, and share it with a loved one.
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2024-04-18 23:16:34
