The 6 startups selected by Major League Soccer for its “MLS Innovation Lab”

2024-01-16 12:29:46

While awaiting the start of the 2024 season scheduled for just over a month away, Major League Soccer announced the launch of the “MLS Innovation Lab.”

As other sports leagues have already proposed in recent years, MLS has set up a program dedicated to startups. Support which will allow certain young companies to come and test their products in real conditions within the MLS ecosystem. A good opportunity for the league to also source some future service providers and why not invest in them.

“Major League Soccer strives to be the voice of innovation for the sports industry,” explain Gary Stevenson, MLS Deputy Commissioner and President of Soccer United Marketing, in a press release. “MLS Innovation Lab offers a truly unique offering in sport. Our Class of 2024 highlights some of the most exciting tech startups and we can’t wait to see their impact on sports in the years to come. »

The 6 startups selected by the MLS for this first promotion

  • STADIUM: AI-powered, 5G-enabled camera with an OTT platform that provides live streams, highlights, and advanced analytics of games and players (US).


  • A-Champs : Cognitive and technical training system for athletes of all levels (Spain)

  • CAMB.AI : dubbing platform (AI) that instantly translates content into any language, while retaining the voice and tone of the native speaker, bringing any type of content, any game, to life in any any language (UAE).

  • Fabric : Gamified Mixed Reality Fan Experiences at Live Events That Build Fan Loyalty Through Rewards (US)

  • Fitogether : a FIFA preferred supplier for player tracking, validated as the most accurate solution. The technology uses GPS to track performance on the field via a hybrid video system (South Korea).

  • Reeplayer : High-end AI camera allowing teams and organizations to automatically record, live stream, share and monetize football footage (United States).
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To reread

The NFL and the Techcrunch site launch a competition for “SPORT” startups on the occasion of Super Bowl 50

Basketball – The Euroleague launches its startup competition dedicated to “Fan Experience” with “FanXP Innovation Challenge 2021”

Startups – France would be the 7th country that invests the most in the world in SporTech, with athletes increasingly present as investors

Australian Tennis Federation unveils “AO StartUps” program and launches venture capital fund with Wildcard Ventures

Olympique de Marseille launches its startup competition with €100,000 in prizes

GOOD PLAN : Thanks to our site, benefit from €50 offered on CANAL+ subscription offers (Canal+, beIN SPORTS, Eurosport…) go here to take advantage of them

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