With punctuality being the biggest household problem in the last three years, consumers are looking for ways to lighten their basket and save money.
1 e-Consumer: One of the easiest solutions is to enter the electronic platform e-Consumer, where the prices of products by supermarket chain are listed on a daily basis. The Ministry of Development’s digital tool now enables households not only to compare product prices, but also the cost of the “basket” from chain to chain, so they can decide where to shop. The differences shown in the prices of the same products, depending on the supermarket and the offers it has, even reach 100%, while the difference in the total cost of the “basket” varies according to its composition.
According to a price survey carried out by “E.T.” on Sunday, putting 11 basic products in the “basket”, the total cost in one chain reached 44.37 euros, in another 45.65 euros, in a third supermarket 50.89 euros and in the fourth 60.79 euros . In other words, by using the platform, consumers could save up to 27% for this particular “basket”.
In another “basket”, with 25 products, the “scissor” is 6%, but the difference in prices of the exact same products from chain to chain is huge. For example, toothpaste from a large multinational is sold from 1.6 to 3.10 euros, i.e. up to 93.8% more expensive. In 88.3% it is the “scissors” from one supermarket to another for the same dishwashing detergent, as its price starts from 2.39 and even reaches 4.5 euros.
Therefore, households, using the application, can see in which supermarket they will spend the least money to buy the same “basket” of products.
2 Offers: Another way for them to spend less money is to follow the chain’s offers either online or through the brochures available in the stores. The competition between companies to maintain their market shares is so great that promotions are continuous and with great intensity, especially in detergents, cleaners and personal hygiene items, the discount reaches even 50% or is available with form “1+1 gift”, while in food it is usually up to 30% or in the form of “2+1 gift”.
For example, these days liquid laundry detergent of a well-known company is available on sale in a large chain at 5.68 euros, while in the rest its price starts from 11.23 and reaches up to 11.63 euros. In other words, one can allocate half the money if he follows the offers.
3 Private label: A good alternative for cheaper purchases are private label products, which, according to research carried out by “E.T.” on Sunday, they are sold up to 250% cheaper than the branded ones, a fact that has also contributed to their participation in the “household basket”. Comparing the prices of branded and PL products of a large chain, the biggest price difference (+250%) is recorded in shower gels, with the branded ones being sold at 7.35 euros and the no name just 2.10 euros (for 1,000 ml). They are followed by bleach with 217%, sunflower oil with 193% and the price of a liter at 4.83 and 1.65 euros respectively and toilet paper (8 rolls) with 175.1%.
The branded rice for pilaf is sold 157.9% more expensive, at 2.45 euros compared to 0.95 euros for the private label, with the “scissors” opening at 157.9%, followed by beans (500 grams), flour for all purposes and lenses, with their price difference being 152%, 150% and 132% respectively.
4 “Household basket”: The “household basket”, the implementation of which began in October 2022, has also brought positive results in terms of the de-escalation of prices, giving a way out mainly to financially vulnerable households. Thus, although a liter of fresh milk outside the “basket” (brand name) starts at 1.65 euros, in the “basket” of a large private label chain, fresh milk is available for just 1 euro per liter. Eggs of a well-known company (6) whose normal price is 3.04 euros, in the “basket” of a large chain they cost only 1.95 euros. Accordingly, branded baby diapers (50 pieces) within the “basket” are sold at half price, at 10 euros from their original price of 20 euros. So even if someone doesn’t want to buy private label products, they can look for affordable branded solutions in the ‘household basket’.
STOP in the revaluations afterwards the block in offers
Karpous also seems to have paid off the anti-accuracy measure taken by the Ministry of Development at the beginning of the year, which prohibits companies that increase the prices of their products from doing promotions for three months. The measure came into effect on January 10, and since then many food products have not only kept their prices stable, but have also reduced them in order to be able to offer their products whenever they want.
Research by “ET” on Sunday, taking data from the e-Consumer platform, shows that prices on many food items have fallen from January to date by as much as 11%. For example, fresh milk from a large multinational company that in January cost 1.8 euros, today its average price is 1.69 euros per liter (-6.11%). Eggs from a well-known company are sold about 2% cheaper in October, at 3.04 euros from 3.10 euros in January. Price reductions are also recorded in beans, with the 500 gram package costing 2.26 from 2.33 euros, but also in rice, whose price has fallen from 4.8 to 4.65 euros. Cheaper, even by 2.6%, is the packaged slice (400 grams) of a large company, which fell from 6.51 euros to 6.34 euros. The biggest drop (-10.84%) is observed, however, in pasta, with its average price having fallen to 0.84 from 0.94 euros in January. At the same time, the all-purpose flour of a well-known company shows a stable price of 1.52 euros over the last nine months.
However, there are also some products, such as coffee, olive oil and lentils, whose prices have increased, mainly due to reduced production as a result of climate change.
De-escalation
Executives of the retail trade, however, speaking to “ET” of Sunday, they emphasize that the de-escalation of prices will continue, as from the middle of the month the supply companies, responding to the call of the Ministry of Development, will voluntarily proceed with price reductions of at least 5% and for a period of at least two months, as was the case until in June. However, there will be no relevant legislative intervention, and they will be able to add new codes to the list of lowest prices periodically, depending on demand.
DEVELOPMENT OF BASIC PRODUCTS PRICES WITH THE BLOCK ON OFFERS AFTER APPRAISAL
| PRODUCT | JANUARY 2024 | OCTOBER 2024 | CHANGE (%) |
| ALL-PURPOSE FLOUR 1 KG | 1,52 | 1,52 | – |
| FRESH MILK 1 LITER | 1,8 | 1,69 | -6,11% |
| INSTANT COFFEE 200 GRAMS. | 7,62 | 7,88 | +3,41% |
| AVGA 6 PIECES | 3,10 | 3,04 | -1,94% |
| COLA 1 LITER | 1,35 | 1,37 | +1,48% |
| FETA (400 G PACK) |
6,51 |
6,34 |
-2,61% |
| LENTILS 500 G. | 1,72 | 2,02 | +17,44% |
| MEDIUM BEANS 500 GRAMS. | 2,33 | 2,26 | -3% |
| OLIVE OIL (1 LITER) | 13,22 | 14,3 | +8,17% |
| SUNFLOWER OIL (1 LITER) | 4,53 | 4,83 | +6,62% |
| SPAGHETTI No. 6 500 GRAMS. | 0,94 | 0,84 | -10,84% |
| RICE FOR PILAFI 1 KG | 4,8 | 4,65 | -3,12% |
BRAND PRICE COMPARISON OF PRODUCTS AND PRIVATE LABEL
| PRODUCTS | LAST NAME | PRIVATE LABEL | BRAND-NAME – PRIVATE LABEL PRICE DIFFERENCE |
| ALL-PURPOSE FLOUR (1 KG) | 2 | 0,70 | +150% |
| HIGH PASTEURIZED FRESH MILK (1 LITRE) | 1,94 | 1,20 | +61,7% |
| STRAINED YOGURT (1 KG) | 4,70 | 2,50 | +88% |
| GREEK COFFEE 194 G. | 3,94 | 2,10 | +87,6% |
| IMPORT THIN LENSES 500 GR. | 2,18 | 0,94 | +131,9% |
| MEDIUM BEANS 500 GRAMS. | 2,52 | 1 | +152% |
| EXTRA VIRGIN OLIVE OIL (1 LITER) | 15,38 | 13,65 | +12,6% |
| SUNFLOWER OIL (1 LITER) | 4,83 | 1,65 | +192,7% |
| SPAGHETTI No. 6 500 GRAMS. | 1,18 | 0,62 | +90,3% |
| RICE FOR PILAFI 500 GRAMS. | 2,45 | 0,95 | +157,9% |
| CHLORINE (1,250 ML) | 2,98 | 0,94 | +217% |
| LAUNDRY DETERGENT IN POWDER (45 WASHS) | 9,5 | 5,45 | +74,3% |
| FOAM BATH (1 LITER) | 7,35 | 2,10 | +250% |
| SANITARY PAPERS (8 ROLLS) | 9,96 | 3,62 | +175,1% |
| TOTAL | 76,89
|
37,42
|
+105,5% |
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