2024-01-29 15:48:58
To communicate regarding the 2030 Winter Olympics, the Provence-Alpes-Côte d’Azur region used the photo of a chalet in Switzerland. She has since deleted the campaign.
“The Olympic and Paralympic dream ever closer.” The Provence-Alpes-Côte d’Azur region has launched its first communication campaigns for the 2030 Winter Olympics. To promote the Games in the French Alps, the region’s choice fell on the photo of a pretty snowy chalet.
Problem, the proximity, praised in the advertising campaign, was illustrated by a beautiful photo taken in Val d’Hérens, in Switzerland, reveals the Swiss newspaper Le Nouvelliste.
“Incomprehensible”
A flop that the community tried to justify to our colleagues from France 3 Provence-Alpes-Côte d’Azur. The Auvergne-Rhône-Alpes region deplores an error that is “incomprehensible when we know the beauty of the French Alps and our Southern Alps”.
“The unfortunate use of this image as part of a communication campaign for wishes is the result of an internal error, explains the region to France 3 Provence-Alpes-Côte d’Azur. It was naturally removed from all communication media since we became aware of them.”
“Amateurism or lies”
“Amateurism or lies”, asks Juliette Chesnel-Le Roux, municipal councilor in Nice and president of elected environmentalists in the Nice metropolis, on X.
The beautiful snow-covered chalet has disappeared from the region’s website to land on the Val d’Hérens Facebook page, very amused by the situation. The article, from our Swiss colleagues, was shared on Facebook accompanied by a little note: “Val d’Hérens, definitely unmissable”.
Ironically, Switzerland had also applied to host the 2030 Winter Olympics. The winter games will ultimately be held from Friday February 8 to Sunday February 24, 2030 in the Southern Alps.
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