The American Electronic Entertainment Expo (E3), sponsored by the Entertainment Software Association (ESA), was originally scheduled to hold the 2023 E3 exhibition in June this year. After Xbox, Nintendo, and PlayStation stated that they would not participate in the exhibition, they finally announced the physical and digital activities of the 2023 E3 exhibition. All canceled.
The 2023 E3 exhibition is confirmed to be canceled following many major manufacturers reported that they will not participate in the exhibition
The world tends to plan different exhibitions for video games, and try to invite well-known host or game manufacturers to participate in the exhibition, attract players to the scene through new game demos, and provide space for business negotiations. For example, the Taipei International Game Show in Taiwan mainly gathers Console games, online games, mobile games, independent games and other themes.
The 2023 “Jastend Video Game Carnival”, which was held not long ago, combined its agency works to create CAPCOM-themed, otome, and Pokémon areas, and provided game demos.
The E3 exhibition was originally an annual game event, and the E3 exhibition, which was originally scheduled to be held from June 13 to June 16, 2023, was originally going to return to the venue for the first time following the impact of the epidemic.
However, following reports from the American game media and foreign media, news that Xbox, Nintendo, PlayStation, Ubisoft, SEGA, and Tencent are scheduled to be absent from E3, it seems that everyone feels that it is very difficult to continue to hold the E3 exhibition in 2023.
Sure enough, at the end of March, the official website of E3 officially disclosed the curator unit of 2023, Reedpop, announced that both physical and digital activities of the 2023 E3 exhibition will be cancelled, and will evaluate the future of E3 together with the Entertainment Software Association.
In response to the news of the cancellation of E3, foreign media IGN also quoted an email sent by ESA to members, mentioning that E3 in 2023 did not receive the necessary attention and was able to continue.
In the past, various offline activities of video game physical exhibitions, from new game demos, large-scale scenery to cosplayer appearances, can catch the attention of many people, but with the development of the epidemic environment, online conferences seem to be able to replace part of physical activities The role of new product debut. Now that the epidemic is slowing down, although physical activities have resumed one following another, it seems that the planning of modern exhibitions will require more thinking regarding whether they can still achieve a balance between business and attractiveness.