Regardless of the persistently gloomy client temper, Austrians are displaying a willingness to spend on their summer season holidays. The procuring expenditure of those that wish to journey this summer season is up by 9 % to 1.13 billion euros. That is the results of a survey of round 1,000 individuals performed by the Institute for Commerce, Gross sales and Advertising (IHaM) at Johannes Kepler College in Linz. Home retail accounts for round 310 million euros. 650 million euros are spent in different European nations, the remainder in third nations.
67 % of Austrians wish to journey this summer season: 27 % of them will keep in Austria, 61 % will journey to different EU nations, and 12 % have booked a long-distance journey. The highest motivating components for a trip journey embrace swimming/seaside, rest, nature and sightseeing. 16 % of vacationers select their vacation spot primarily based on the native procuring alternatives. Within the 16-24 age group, the determine is 30 %. For 44 % of vacationers, good procuring alternatives on the trip vacation spot are essential (for 16- to 24-year-olds, the determine is 60 %). These alternatives play a task, particularly for brief journeys and metropolis journeys.
On common, holidaymakers plan to spend 250 euros on their purchases this yr (this doesn’t embrace on a regular basis merchandise akin to meals). The price range additionally relies upon closely on the vacation spot: for a vacation in Austria it’s round 255 euros, inside Europe 235 euros and for long-distance journeys round 300 euros.
“Our present analyses clearly present a optimistic affect of vacation journey on procuring habits,” says IHaM board member Christoph Teller. Plenty of time and optimistic feelings would enhance the temper for procuring and thus improve spending.
