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After participating in only one show on Monday, August 26, the identity influencer recruited as a columnist will not return to “On marche sur la tête” on the Lagardère group’s radio station. A decision by CEO Constance Benqué according to “Pure Médias”.
She had been presented on Monday, August 26 as a new columnist “to represent the right” according to the words of Cyril Hanouna, in his controversial show for Europe 1 On marche sur la tête. “Yes, I don’t mince my words,” Thaïs d’Escufon had replied to the host of Touche pas à mon poste. “I hope everyone will like it.” “It’s going to go very well,” Cyril Hanouna had promised.
In the end, it didn’t go so well: it was Thaïs d’Escufon’s last participation in the show as a columnist, a decision made by the president of Lagardère News (parent company of Europe 1), Constance Benqué, according to information from Pure Media on FridayThe latter reportedly did not appreciate the recruitment of the far-right influencer and agreed, after a discussion with Cyril Hanouna and the teams from his production company H2O, that she would not return to On marche sur la tête.
“She was not suited to the role of columnist”
Thaïs d’Escufon confirmed the information on her X account: “Thanks to Cyril Hanouna for trusting me for his show, it’s a shame that Europe 1 is giving in to left-wing media pressure,” wrote the young woman. The YouTuber is due to take part in the summer university of Eric Zemmour’s Reconquête party on Saturday, for a round table on the theme “Everyone in the cultural fight against the left” in the company of influencer Mila and Marguerite Stern.
The production company H2O, for its part, indicates to Pure Médias that the columnist was in reality tested this Monday at the microphone of On marche sur la tête, and simply did not convince: “In the same way as at the beginning of each season of TPMP, Cyril Hanouna parades several new personalities in his shows. We agreed after this premiere of Thaïs d’Escufon that she was not suitable for the role of columnist for On marche sur la tête on Europe 1. Quite simply.” Contacted by Libération, the director of Europe 1 has not yet responded to our requests.
Formal notice from Arcom
Thaïs d’Escufon, or Anne-Thaïs du Tertre, her real name, profiled by Libération in 2020, began her activism in 2017 in the ranks of the Toulouse section of Génération identitaire, a small group dissolved in March 2021 for its racism and the violence of its activists. It was following this dissolution that she made her first appearance on Cyril Hanouna’s show Balance ton post! on C8, to complain about it. At the same time, she launched herself on YouTube with videos in which she unfolds her far-right obsessions. However, the adventure did not really take off and she reoriented her discourse towards a niche where her listeners were more numerous: the criticism of feminism. The young woman actually addresses an audience of young men: for example, she comes to deny marital rape since men “have needs”. Explaining that women are by nature “hypergamous” and that they would always be attracted to men with a higher social status. Or that if a woman asks her partner to use contraception, it is because “she does not really love him.”
Cyril Hanouna’s show On marche sur la tête returned to Europe 1 on Monday, the start of the season after being tested for two weeks in June during the early legislative elections. The station was then served with a formal notice by Arcom for “lack of moderation and honesty in commenting on electoral news”, particularly because of this show.
