Thai Yamaha Motor Company Limited, a manufacturer and distributor of Yamaha motorcycles. Organized a policy statement for the second half of the year 2022, announced that the first half of the year Yamaha is still strong. After Yamaha’s registered sales grew by 5.8%, it was ready to enter the motorcycle market in the second half of the year. With the goal of 2022, sales of 287,000 units with a market share of 17.5%, ready to deliver the latest Yamaha automatic motorcycle “ALL NEW YAMAHA FAZZIO HYBRID CONNECTED” NEW STYLE…MY GENERATION! New gen.. style! with the best presenters “MILLI” and “TILLY BIRDS” to tie the hearts of GEN Z customers
Mr. Tatsuya Nozaki, Executive Chairman of Thai Yamaha Motor Co., Ltd., revealed the situation of Yamaha in the first half of 2022 that “this year, the overall global economy is recovering from the Covid-19 situation. Sales of Yamaha Motor Company worldwide In the first quarter, it grew 8.5% from a year ago. This is due to the increase in motorcycle sales. led by ASEAN countries including Thailand In addition, strong sales of marine products and a recovery in other businesses. After the Covid-19 outbreak
For the motorcycle industry in Thailand in the first half of this year The overall market has grown 4.1% from last year, while Yamaha has grown 6.2%, which is more than the overall market growth. in various industries including motorcycles Global supply chains are constantly experiencing shortages of IC chips, electronic components. As well as the conflict between Russia and Ukraine, the situation in global trade is more difficult.
Thai Yamaha Motor Company is still trying its best. Together with the head office in Japan and parts manufacturers to reduce the impact of those factors and restore raw material shortages. and allocating Yamaha motorcycles to dealers to deliver to customers asap meanwhile Yamaha emphasizes the importance of dealer quality. including following sales service It is strongly believed that this has played a role in strengthening the Yamaha brand. and to create Lifetime Customers for a new showroom Yamaha aims to improve the quality of the 3S even further. To provide every customer an experience that exceeds their expectations.
Finally, I would like to thank all the media. that has always provided great support to Yamaha’s business. If not supported by everyone Yamaha would be difficult to reach customers. And Yamaha would like to continue this good relationship with all of you forever.”
Mr. Pongsatorn Euamongkolchai, Executive Vice President of Thai Yamaha Motor Company Limited, said regarding the market situation of Yamaha motorcycles in the first half of 2022, “In the last half of 2022, it can be seen that the total number of registrations in This year is up 1.3% compared to the same period in 2019 before the Covid-19 situation. As for the registration of Yamaha motorcycles in 2019, from 133,000 units to 141,000 units, an increase of 5.8% for the total market forecast in 2022 compared to 2021 is expected to increase by 2% from From 1.610 million units to 1.642 million units, Yamaha’s target this year is 287,000 units and aims to increase its market share to 17.5 percent.
For this year’s main strategy Yamaha continues to focus on brand building through its corporate mission, KANDO CREATING COMPANY, through the brand slogan Revs your Heart, Accelerate Life, and 5 unique ways of Yamaha: 1.) Innovation 2.) Excitement 3. ) Confidence 4.) Emotion 5.) Ties
According to the Interbrand Brand Strength Score Survey, the Yamaha brand strength score in 2018 increased from 50.0 in 2021 to 58.6, due to Yamaha’s continued creative marketing efforts. and obtaining great cooperation from dealers business partners and customers. In 2022, Yamaha continues to strengthen its brand. through products and activities and lifestyles that meet the needs of customers, including
Activities to celebrate the anniversary of “Yamaha 67th Anniversary Safety with Consciousness” by extending the Helmet Design Challenge “Safety with Consciousness” campaign that has been contested in the past motor show. And take the winner’s work from more than 452 submissions to produce 6,700 limited edition helmets with special designs that are valuable, meaningful and worth collecting, given for free to customers. who bought a Yamaha motorcycle in July and donated money to the Ramathibodi Foundation in the amount of 67 baht under the activity “Yamaha 67th Anniversary Safety with Consciousness”, which received a lot of attention from customers.
Remodeling of service and distribution centers which has been transformed into a new showroom with more than 90 branches across the country In order to create Customer Community, build customer engagement in each area enhancing products and marketing activities and focus on following-sales service at a premium level for Yamaha customers
The debut of the electric motorcycle YAMAHA E01 at the motor show. Which has created a phenomenon and has received great attention from customers both online and offline, earlier this month took leading media to take a test drive at Khao Yai. To allow the press to experience the full performance of the YAMAHA E01. and received a very good response from the media.
Success from the YAMAHA Motoverse booth in the past Bangkok Motor Show. Designed using the concept of YAMAHA Branding as the core of creating a unique design. reflecting the modern driving style of the future Recognized with the Exhibit Design Award in 2022 and for the 16th year in a row
And another achievement of Yamaha’s pride in participating in the world’s greatest flat motorcycle race in MotoGP. In 2021, the Yamaha YZR-M1 motorcycle has returned to prove greatness. Once once more with the work of Fabio Quartararo #20, the French racer nicknamed El Diablo, and in October 2022, we will be cheering for the two drivers under Mon. Ster Energy Yamaha MotoGP, led by 2021 champion Fabio Quartararo #20, is able to retain one more World Cup title with team-mate Franco More. Bidelly #21 Come join the race and we’ll be celebrating greatness at Chang Stadium. International Circuit, Buriram Province, which is indispensable to the competition in the Moto Two model. We are proud to send Khemint Kubo #81, a young Thai boy, to compete under the VR Fourty-Six The Most Camp Team with Spanish duo Manuel Gonzalez. #18 Full season It is another pride that Yamaha has sent Thai racers to the world class.
At the same time, Yamaha has upgraded and developed Yamaha service centers across the country. To meet the needs of customers with the PROCARE standard so that customers can use the service to their full potential. It also has a 95% customer satisfaction rating and is also very profitable for dealers.
This year is also a special occasion to celebrate the 20th anniversary of Yamaha Auto’s success in Thailand since 2002 when Yamaha launched the “Yamaha Nuvo” automatic motorcycle. first version This is to create a new trend for the Thai motorcycle industry as it is. “Automatic Leader” and in 2004 Yamaha launched the campaign “SWITCH CAMPAIGN” Makes Your Life Different that has 4 young F4 as Brand Ambassadors and has received a great response from teenagers across the country. 2006 Launched the “Yamaha Fino”, a popular automation that is loved by Thai people who created a phenomenon. “Everybody Loves Fino” throughout the country and in 2009 Yamaha Fino also made a great history in the motorcycle industry with the Guinness World Record for “world’s longest Fino convoy” of 2,474. Kan Na Khun Dan Prakan Chon Dam Dam Which is still a memorable activity for Fino customers until now. In 2015, Yamaha launched the “MAX Series”, the premium automation led by TMAX, XMAX and NMAX, especially XMAX in Thailand. get good feedback Until having the most sales number 1 in the world and Yamaha has launched. Launched the first automatic car in Thailand with a hybrid system in 2018 with “Yamaha Grand Filano Hybrid” that has a Smart Motor Generator system to act as a motor to help deliver Coming out with a premium presenter Getsunova and 2021 with the first launch in Thailand with the Yamaha Y-Connect Application, the most advanced smart life connection application. Allows to know various information of the car and driving easily on the mobile phone. with various function modes in use with 9 main functions Helping to worry regarding every use of the car. and will begin to be available on all Yamaha motorcycles in the future.
and today Yamaha continues to reinforce its leadership in the lifestyle of Gen Z teenagers with automatic motorcycles, fashion, trendy designs, new styles, “ALL NEW YAMAHA FAZZIO HYBRID CONNECTED” NEW STYLE…MY GENERATION! New gen.. style! With the concept of developing Simple & Casual as a Lifestyle-Wear with a unique, modern design suitable for every lifestyle It can be used in everyday life as well. There are functions that are suitable for use that meet the needs of traveling, including Application Y-Connect, 2 hanging hooks for added convenience. with extra wide front foot space Larger capacity storage and fuel tank Decorative strips, front and rear that can be adjusted according to lifestyle
Mr. Panupon Kittikhamron Senior Executive Vice President of Sales and Marketing Revealed to the marketing department of “Yamaha Fascio Hybrid Connected” that “Yamaha Fascio Hybrid Connected new-generation style! There is also a presenter that reaches the target group of Gen Z teenagers, namely Milli, a Thai girl rapper who goes internationally, and Tilly Birds, the owner of the hit song. More than 100 million views on the charts, thinking songs (but not reaching), friend songs, not playing friends by “Yamaha Fascio Hybrid Connected”, focusing on young men and women aged 18. -24 years old, who is in the age of Gen Z, likes simplicity, good looks, modern, likes fashion style and convenient functions. Has a lifestyle of himself and likes Social Network. The marketing communication of the model “Yamaha Fascio Hybrid Connected” will use the Gen Z Lifestyle Mix Marketing strategy, which is a combination. between online-offline-on ground divided into 1.) Online creates awareness and image. Communicate through social media and websites Conducting activities through online channels in various platforms Including capturing various trends of teenagers that make the image modern. 2.) Offline through a wide public relations campaign and tie in products in the popular teen series. 3.) On-ground activities to access lifestyles. create a new experience And create a bond with the Gen group, “Yamaha Fascio Hybrid Connected” can also enjoy decorating to the fullest with Street Work-Out and Chill Out Touring style or your own style.”
Own “ALL NEW YAMAHA FAZZIO HYBRID CONNECTED” NEW STYLE…MY GENERATION! New gen.. style! got it today at Yamaha motorcycle dealers across the country
