2024-01-28 20:10:00
Businessman, group of importers and distributors of goods in the United States Prepare to increase orders for high quality jasmine rice from Thailand. Under the joint trade agreement to advance marketing in the United States. After seeing the trend and sales of Thai jasmine rice products that have grown exponentially in many states across America in the past.
Thai jasmine rice being sold in the American market is starting to show a good trend. And it is one of the expectations of the Thai authorities. that is trying to promote the export of rice and food products to the United States more
Signing of an official memorandum of cooperation Between executives of at least three major US import and distribution companies and Mr. Phumtham Wechayachai, Deputy Prime Minister and Minister of Commerce in Los Angeles It is considered an important starting point in the need to upgrade. and push product imports Especially high quality jasmine rice and products with a trade value of not less than 1,750 million baht per year.
“We came this time to meet Thai entrepreneurs. and distributors of many parts, we hope that we will open the Thai market In the matter of Thai rice and Thai food here more widely. Because we already know that The United States is Thailand’s number one trading partner. and have done it for a long time And today jasmine rice is very popular in the United States market.” Phumtham Wechayachai, Deputy Prime Minister and Minister of Commerce Speaking to the press in Los Angeles
Mr. Phumtham Wechayachai, Deputy Prime Minister and Minister of Commerce Attended the signing ceremony of cooperation agreements or MOUs with American business partners. Concerning the promotion of food and rice products in the United States
While Pramuk Jerdphongsathorn, owner of CKK Paradiso Company, a major Thai product import company One of the companies that signed a cooperation agreement or MOU with an American business partner. with a total value of 1,435 million baht, told VOA Thai that The highlight of Thai jasmine rice is its unique quality.
“The highlight of Thai rice is that Jasmine rice grown from Thung Kula Rong Hai It is rice that the government has a green brand, namely jasmine, which means in this part it is already a guarantee of quality. that no one can modify
..famous brands in America It’s famous because the quality is good. Because there is a huge increase in quality Amount of jasmine rice coming from Thailand One year it’s around 600,000 tons. No matter how many obstacles there are, it will stay at this level. In the past 2-3 years, freight rates have gone up no matter what. Rice will stay at this level. This is a good thing that is unique to Thailand. And I really believe that The future will go further,” Pramukh told VOA Thai.
Thai Jasmine Rice products are seen on the shelf at a grocery store in California.
Bill Cook, director of ArchPoint Sale Texas, a company that has been selling rice to the large market in Texas for 40 years, emphasizes that he is impressed by the quality and aroma of Thai jasmine rice that has been praised. Response from consumers in the United States In particular, Hispanic American consumers in Texas are very fond of Thai jasmine rice.
” Right now we don’t need anything except ‘Thai Jasmine Rice’. The aroma, taste, and texture are second to none. Especially marketing among Hispanic American consumers in Texas who have turned their attention to Thai jasmine rice..
An executive of a major US rice importing company went on to say that The market growth rate of jasmine rice is higher than other rice in the market.
..Now Thai jasmine rice has a double-digit growth rate. This type of growth is generally not found in other standard rice product groups. It is also excellent quality rice in terms of quality, taste, smell, and aroma, and the Thai government supports it. and can still grow in the US market..
Expect ‘Thai jasmine rice’ to succeed in the American market.
Strategy for reaching American consumers Through influencers or groups of content creators that are popular online It is another method that the Thai authorities use to promote Thai rice and Thai food to be more well known. By inviting and opening the stage for all content creators to review and taste the best Thai food menus. carefully selected
At the same time, groups of Thai restaurants that are widely distributed in the United States It is considered one of the mechanisms that drives Thai food to become more well known. The Thai shop operators viewed that If the government can successfully implement policies to help and stimulate the flow of Thai rice and Thai products. It will help Thai restaurants abroad to benefit as well.
Charatpong Vijitsunthornkul and Suphamit Suksaritkul, owners of The Silver Lake House By Leela Thai, see the support for Thai rice in the American market. It is equal to supporting the cultural power of Thailand or soft power.
“Just as the government is supporting soft power, it is also an impetus for people to get to know each other. Business culture is everything in every dimension. When it becomes a trend, it becomes a trend. We, every restaurant, will definitely benefit. It’s like we watch Korean series. We want to eat Korean food. This time we heard something very Thai. We listened to it a lot and became fascinated with it. And what to eat tonight is Thai food. This is enough for the government, Thai Select or Thai Trade to come in and do this policy. It’s something that really answers the question.
Sireerat Setthanan, a representative from Vanida Thai Kitchen in San Francisco, told VOA Thai that
“About rice for customers Customers value rice We take care of the quality of the rice. Select the rice that will be used to serve customers as well. // Sometimes we have to stock some rice in the warehouse. during high price periods Because otherwise the cost of various items will increase at the same time in our selling price. We were unable to get up. Along with the price of things rising all the time // If the government is able to help reduce costs To make restaurant operators in America have lower costs. It will help quite a lot.”
Narong Champathong, Washington Food Import Company, a rice import company that has been in business since 1993, said:
“Nowadays, a lot of people know regarding Thai rice. Especially jasmine rice, people like jasmine and there is also rice from Vietnam coming in. India came in But Thai rice is the most popular // Let’s make our rice of good quality. Let us find good rice varieties. to fight once morest Vietnam Because Vietnamese things are also very popular. We want to maintain good quality.”
Mango sticky rice is served on Thai traditional golden tray in Sisters Thai Alexandria restaurant in Alexandria, Virginia
While Mr. Phumtham Wechayachai, Deputy Prime Minister and Minister of Commerce Added that As for food, we are having a committee looking following this. This group also manages the stock. and is promoting What is being done is to promote new rice varieties. If we develop these things completely and continuously I believe that exports can continue to develop. /Another channel that we are working on That is, using modern channels, E-Commerce channels, channels of today’s world // Another part is that we can increase sales channels. I’m thinking of creating distribution points overseas. I think that if we can complete the cup, every circuit It will develop to the point where we will be able to greatly expand the export of our products.
Information from the Department of International Trade Promotion The Ministry of Commerce stated that during January to November of 2023, the United States imported approximately 605,170 tons of rice products from Thailand, while in the first 10 months of the same year. Thai rice export volume It is ranked 3rd in the world with export volume of 6.92 million tons, while Vietnam is 2nd at 7.05 million tons and India is 1st at 16 million tons.
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