“TAT” joins forces with “Thai Air Asia” to awaken near-term market demand Both ASEAN-Australia-India Get the timeline prepared. “Fully open country” aims to generate sales of more than 18,000 packages during the 4 months of April-July to stimulate the mood of travel in the middle of the year.
“TAT” joins forces with “Thai Air Asia” to awaken near-term market demand Both ASEAN-Australia-India Get the timeline prepared. “Fully open country” aims to generate sales of more than 18,000 packages during the 4 months of April-July to stimulate the mood of travel in the middle of the year.
Mr. Thanet Petchsuwan, Deputy Governor Tourism Authority of Thailand (TAT) In the Asia and South Pacific market, it is said that the travel of foreign tourists to Thailand in 2022 is likely to improve. TAT estimates the number and revenue of the international market this year in line with the expectation of the recovery of the global market. If the situation recovers well (Best Case Scenario) Tourists can travel internationally unconditionally. including opening travel in the areaborder provinces Which is currently open for service in Nong Khai, Udon Thani, Songkhla and Satun provinces, there will be 10 million foreign tourists, generating revenue of 625.8 billion baht.
by the proportion of the near-term market from the regionASEANregarding 1.1 million people fromsouth pacific (countryAustralia) 200,000 people andsouth asia (countryIndia) 450,000 people are expected to begin traveling in the month. This April onwards
“The number of flights and seats from foreign markets into Thailand will be another important factor supporting the full opening of the country. Currently, many countries have allowed commercial flights to resume. This is a sign of recovery and is the right time for marketing-driven operations in the 3rd quarter that will have a positive effect on the tourism industry in the second half of the year. TAT has joined forces with Thai Air Asia. Promote the travel of tourists from near-term markets Aims to sell 18,000 travel packages in the four months from April-July.”
For the implementation plan, the TAT office in the ASEAN region, South Asia and the South Pacific Prepare to promote joint marketing in various forms such as
1. MarketSingapore Prepare sales activities with AirAsia in the campaign Rediscover Thailand, Singapore-Don Mueang route and Singapore-Phuket, starting from 11-24 April, focusing on Millennials and Young Couples, actually traveling in May-July, expecting to sell 3,000 seats.
2. MarketMalaysia From the Malaysian government announced the opening of the country on April 1, 2022 makes Malaysians want to travel. The Kuala Lumpur office will accelerate the travel of general tourists, preparing the Health & Wellness in Amazing Thailand campaign from May-July to receive a special discount from Let’s Relax Spa when presenting your boarding pass from AirAsia. The sales target is 1,000 seats, including support for PR on 3 routes flying from Malaysia to Thailand: Penang, Kuala Lumpur. and Johor Bahru to help expand awareness more
3. MarketCambodia present a campaign Endless Relaxing Fun in Thailand Open routes from Phnom Penh and Siem Reap. Duration 3 months from May to July, it is expected to sell 1,000 seats by TAT, Ho Chi Minh office. The company, which oversees the Vietnam, Lao PDR and Cambodia markets, will be responsible for the content of the communications focusing on self-guided travel (FIT) and millennial families primarily interested in health and medical tourism. This will give you special discounts on airfare and hotel accommodation when you book a package through the airasia Super App.
4.marketVietnam present a campaign Fly with The World’s Champion. Discover A Whole New Thailand AirAsia also has routes from Ho Chi Minh City, Hanoi and Da Nang, targeting families and children and groups. FIT is offered for sale during May-August with a sales target of 11,000 seats.
5.marketIndia The local TAT office will join activities with AirAsia that will set reasonable ticket prices to attract the attention of Indian tourists. and will jointly promote through various media including organizing trips to invite bloggers and influencers The routes included in AirAsia’s flight plans include Bangalore, Chennai, Kolkata, Kochi and Jaipur, adding to market opportunities in India’s secondary cities.
and 6. MarketIndonesia Currently, the TAT Jakarta office is waiting for clarity on the flight schedule on the Jakarta-Don Mueang route. and Bali – Don Mueang
