Page 3 to 9: Start Pages | Page 11 to 16: Adilson Borges – Introduction. Test & Learn, state of mind or method? Both, Captain! | Page 19 to 30: Adilson Borges – Chapter 1. The origins of Test & Learn | Page 31 to 43: Adilson Borges – Chapter 2. T&L, a method of experimentation | Page 45 to 68: Adilson Borges – Chapter 3. Developing a culture of Test & Learn to transform organizations | Page 71 to 82: Adilson Borges – Chapter 4. The stages of a good T&L | Page 83 to 99: Adilson Borges – Chapter 5. How to properly define your problem? | Page 101 to 118: Adilson Borges – Chapter 6. Designing and deploying your test | Page 119 to 131: Adilson Borges – Chapter 7. Analyzing the results | Page 133 to 145: Adilson Borges – Chapter 8. Valuing T&L learning | Page 147 to 150: Adilson Borges – Conclusion | Page 151 to 153: Notes | Page 155: Bibliography | Page 157 to 159: Adilson Borges – Acknowledgements.
