Testing Your Instagram Reels: Introducing Trial Reels
Instagram is always looking for innovative ways to empower creators and give them the tools they need to succeed. Today, we’re excited to roll out a new feature designed to help you test the waters before sharing with your followers: trial reels.
Think of trial reels as a safe space to experiment. It lets you experiment with fresh content ideas and gauge audience response before making it public. Not simply a private setting, these reels are shown to people outside your usual audience, providing valuable insights into how your content performs with a broader group.
Trying Out New Ideas Without the Pressure
We know the pressure of posting to your audience can sometimes stifle creativity. Trial reels address this common concern. Creators often feel hesitant to try out new genres, storytelling formats, or spicy topics, worried they won’t resonate with their existing followers.
With trial reels, there’s no need to worry. You can test out these new ideas, get a sense of their potential before publicly committing fraternizing itini the coming weeks.
Once you’re happy and ready to share :
To share a reel as a trial, simply follow the usual creation process. Just before sharing, remember to switch on the “Trial” toggle. You can then track the performance using the existing Reels viewer and discover how you’re faring with a new audience.
How to Get Started with Trial Reels
Originals, you can easily see how it’s doing. One advantage is the ability for it to automatically share with all of your followers
You can find your trial reels alongside any drafts on your profile, and access engagement metrics 24 hours after posting.
The initial audience for every trial reel will always be a selection of users who don’t follow you. This makes it a low-pressure christening ground for your content.
If your trial reel performs well you can share it with your followers with one tap. Or let the automation do its magic by setting up an automatic sharing schedule which will trigger if it
performs well based on views within the first 72 hours, a feature shown by checking the Known for
“You can find more information on trial reels.
