2023-10-20 14:31:00
Tesla has just published its results for the third quarter, and is taking the opportunity to celebrate the delivery of its millionth vehicle in Europe. “From low-volume deliveries of the Roadster in 2009 to daily deliveries of hundreds of vehicles in 2023, Tesla’s exponential growth is the result of its desire to offer vehicles accessible to a greater number of customers by making them increasingly more affordable as well as facilitating access to charging“, explains the group in a press release. And if Tesla has indeed been able to increase its sales, it is in particular by considerably reducing the price of its vehicles. “Between 2018, when we only delivered Model S and Model“, specifies the manufacturer. It recently announced a reduction in its prices in the United States.
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The Model Y, which is the best-selling car in Europe, all engines combined, has seen its prices drop considerably in recent months, with the entry-level model – the Propulsion model – regularly seeing its price drop below €40,000. .
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Last September, Tesla announced that it had assembled 5 million cars produced worldwide. And recalled having produced its first million electric vehicles in 2020, 12 years after launching on the market. The same month, it announced the inauguration of its 50,000th Supercharger, more than 10 years after the launch of its charging network. The manufacturer’s fast terminals are spread across 5,497 stations around the world, including 157 in France.
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8 Superchargers put into service every day in 2023
Tesla has also relied heavily on its network of superchargers to sell its cars more easily than its competitors. It is also the only manufacturer to offer such a network in the world. Tesla says it now manages more than 1,000 stations and 13,000 individual Superchargers in Europe. “In 12 of our main markets in Europe, more than 85% of motorways and major traffic routes are within 60 minutes of a Supercharger“. During the first three quarters of the year, an average of 8 Superchargers were put into service each day in Europe.
Behind this deluge of good figures, which highlight the formidable strike force of the Texan manufacturer, all is not rosy. The third quarter results fell short of analysts’ expectations, who pointed to the production costs of Tesla’s new factories being higher than those of its old manufacturing sites. Net profit reached $1.85 billion, a drop of 44% year-on-year. The gross margin is 7.6%, compared to 17.2% in the 3rd quarter of 2022. The manufacturer had warned that its production and delivery volumes had been affected in the third quarter by planned maintenance operations.
“We dug our own grave with the Cybertruck”, commented Elon Musk after the publication of the results, referring to the drop in margins, partly due to the increase in production of the pickup. “The Cybertruck is one of those special products that only comes around once in a while. But special products that only appear once in a while are incredibly difficult to bring to market to achieve volume and be successful.“, he added. The start of deliveries of the Cybertruck will take place on November 30, but at what price?
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