Original title: Tesla’s annual output of 2021 over 930,000 Chinese electric vehicle subsidies will be cancelled
China will cut subsidies for electric vehicles and other new energy vehicles by 30% in 2022.
Global electric vehicle giant Tesla announced on January 2 the first quarterly delivery data and annual production and delivery data since the headquarters moved to Austin, Texas, both hitting a record high. Data show that in the fourth quarter of 2021, Tesla produced more than 305,000 electric vehicles, and the annual output in 2021 exceeded 930,000, which is one step closer to achieving the goal of producing one million vehicles per year.
On the other hand, China’s electric vehicle subsidies will all be cancelled before the end of 2022.
China-made Tesla accounts for more than half of the scale
In the fourth quarter, Tesla delivered more than 308,000 electric vehicles, and delivered more than 936,000 electric vehicles in 2021. In 2020, Tesla delivered a total of 499,647 electric vehicles.
Among the electric vehicles delivered in 2021, Model 3 and Model Y delivered a total of 911,208 vehicles, accounting for the vast majority of deliveries, accounting for more than 97%.
Tesla is currently producing in Fremont, California, and the Lingang Super Factory in Shanghai, China, but the high-end models Model X and Model S are only produced in Fremont.
The Chinese Gigafactory is an important driving factor to help Tesla rapidly increase its production scale and occupy its leading position in the market. A large part of the Tesla Model 3 and Model Y models produced in Lingang, China are sold to Europe.
According to the production and delivery data released by Tesla and the data analysis of the China Passenger Federation, more than half of Tesla’s electric vehicles are currently produced in China’s super factories, and the annual output is expected to exceed 450,000.
In the past year, the auto industry has been struggling under the shadow of a shortage of parts supply. Tesla is still selling, which is closely related to its successful response to the supply chain. But looking forward to 2022, the shortage of chips and other components will still become the general trend.
Tesla is also passing part of the cost of component price increases to consumers, especially in the United States. Tesla increased prices a dozen times last year to ensure the profit of electric vehicles. In China, at the end of last year, Tesla also launched an intensive round of price hikes, raising car prices by regarding 10% in less than two months.
Tesla’s 2020 financial report shows that the average sales price of each car has dropped by 11% compared to a year ago. This is because more consumers are turning to the lower-priced Model 3 and Model Y models.
And with Tesla’s global super factory layout and production, it is not impossible to achieve the goal of Tesla CEO Musk’s annual production of 20 million electric vehicles. This year Tesla will begin production of Model Y electric vehicles at its new factory in Austin, and then the new factory in Brandenburg, Germany will also be put into production. Tesla plans to produce 500,000 electric cars in Germany every year.
Musk revealed last month that the Austin super factory will eventually be an investment of more than ten billion U.S. dollars, which will directly and indirectly create hundreds of thousands of jobs. According to public documents, Tesla’s investment in the first phase of the Austin project is $1.6 billion.
The global competitive landscape is still variable
Tesla still dominates the sales of battery electric vehicles in the United States and most parts of the world. Musk recently stated that Tesla currently accounts for two-thirds of the electric car market in the United States. However, analysis agencies predict that as more and more competitors launch electric vehicles, Tesla’s market share is expected to be gradually eroded in the future.
Alexander Potter, a senior research analyst at the investment bank Piper Sandler, wrote in a recent report: “As some of its peers begin to increase sales of pure electric vehicles, Tesla’s share of the pure electric vehicle market is almost It will definitely decline. After all, Tesla is competing with all types of car companies, but we expect the overall market share of electric vehicles to continue to rise.”
Toyota Motor Corporation has told investors that by 2030 it will invest 35 billion U.S. dollars to launch 30 pure electric vehicles; Ford Motor’s F-150 Lightning electric pickup has also been booked in excess of 200,000; Volkswagen plans to produce in Europe by 2030 The six battery factories are fully betting on the transformation of the electrification and mobility of automobiles.
In addition to traditional automakers, Tesla will also face competition from emerging companies. Capital in the global electric vehicle market will be active in 2021, and this trend will continue in 2022. The market is expected to usher in a large number of electric vehicle deliveries.
For example, the American electric vehicle startup Rivian recently started delivering pure electric pickup trucks and SUV electric vehicles; American electric vehicle companies including Faraday Future (FF), Canoo, Lordstown Motors and Fisker have also promised to start deliveries in 2022.
According to the forecast of consulting firm Alix Partners, regarding 24% of new vehicles sold globally by 2030 may be pure electric vehicles.
But for Tesla, the Chinese market is a more special market. In 2021, out of every five electric vehicles sold in China, four are local auto brands, and Tesla is the only foreign brand to enter the top ten Chinese electric vehicle manufacturers.
Bill Russo, the founder of Automobility, an automotive consulting company, told a reporter from China Business News: “China’s electric vehicle manufacturers, including Weilai, Xiaopeng, Ideal, and Weimar, have all increased their market share. Tesla Will face more intense competition.”
The rising power of local Chinese car manufacturers has put a lot of pressure on Tesla and forced it to adopt a radical “low-price strategy” in the Chinese market. According to a report released by investment bank Morgan Stanley this year, Tesla’s share of China’s pure electric vehicle market may be regarding 15% in 2021. With the expansion of Chinese local electric vehicle manufacturers, it is estimated that by 2030, Tesla’s market share in China will fall below 7%.
As the world’s largest automobile market, China has set a goal of 20% of new energy vehicles in automobile sales by 2025. In early December last year, the China Association of Automobile Manufacturers predicted that China’s new energy vehicle sales would increase by 47% to 5 million units in 2021.
However, China’s subsidies for new energy vehicles, including electric vehicles, are being cut. In the future, consumers will need to pay higher prices for electric vehicles. Last Friday, the Ministry of Finance clearly stated in a “Notice on the Promotion and Application of Financial Subsidy Policies for New Energy Automobiles in 2022″: The new energy vehicle purchase subsidy policy will end on December 31, 2022, and no subsidy will be given to vehicles registered following December 31, 2022. At the same time, we will continue to intensify the review and complete the liquidation of the promotion of vehicles in the previous years.”
In this regard, NIO said on Friday that buyers of ES8, ES6 and EC6 models that pay a deposit on or before December 31, 2021 and pick up the goods before March 31, 2022 can still enjoy the 2021 plan. subsidy.
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