Tesla has made a significant update to its Full Self-Driving (FSD) technology, transitioning from the term “Beta” to “Supervised.” This change reflects the advanced state of Tesla’s autonomous technology while acknowledging the need for driver oversight. While the rebrand may seem semantic, it signifies a major upgrade in the capabilities of FSD.
The Significance of “Supervised”
The transition from FSD Beta to FSD (Supervised) emphasizes the current regulatory landscape and Tesla’s cautious approach to autonomy. Despite major advancements in its autonomous technology, Tesla recognizes the importance of driver engagement and responsibility. This shift ensures that drivers remain actively involved while utilizing the FSD system.
Updated Safety Stats
Tesla’s FSD technology has been instrumental in enhancing vehicle safety. With Autopilot engaged, Tesla vehicles report one crash per 5.39 million miles driven, significantly lower than the national average of one crash per 670,000 miles. Even without Autopilot, Teslas are about 1.49 times safer. While Tesla is yet to achieve its “10 times safer” goal outlined in Tesla’s Master Plan Part Deux, these statistics highlight the substantial safety benefits of its technology on the road.
V12.4 is another big jump in capabilities.
Our constraint in training compute is much improved.
— Elon Musk (@elonmusk) March 17, 2024
Industry recognition of Tesla’s advancements in autonomous driving continues to grow. Michael Dell’s commendation of FSD v12.3 and Elon Musk’s teasing of the forthcoming FSD v12.4 indicate that Tesla is on the verge of even more breakthroughs. Musk’s mention of overcoming AI training compute constraints suggests that Tesla’s pace of development is set to accelerate, paving the way for more sophisticated autonomous driving capabilities in the near future.
The Future of Tesla’s FSD
Tesla’s update from FSD Beta to FSD (Supervised) showcases the company’s commitment to safety and technological advancements in autonomous driving. By highlighting the supervised nature of the current FSD system, Tesla strikes a delicate balance between innovation, safety, and regulatory compliance.
The rebranding serves as a reminder that while Tesla’s autonomous technology is highly advanced, driver responsibility remains crucial. Tesla’s continuous improvement and upgrades, such as the upcoming FSD v12.4, demonstrate the company’s determination to push the boundaries of autonomous driving. With each iteration, Tesla is inching closer to achieving fully autonomous capabilities while making transportation safer for everyone on the road.
Tesla, known for its innovative approach to marketing, has made a surprising move by advertising on Facebook and Instagram, both owned by Mark Zuckerberg’s Meta company. This shift comes after Elon Musk’s previous decision to delete Tesla’s presence from these platforms several years ago. While Musk’s history with Facebook and his public feud with Zuckerberg may seem contradictory, this move reflects Tesla’s need to reach a broader audience.
The Return to Meta and Zuck
In a significant departure from Tesla’s previous stance, the company has reintegrated its presence on Facebook and launched advertising campaigns across Meta-owned platforms. This change in strategy demonstrates Tesla’s willingness to embrace more conventional forms of advertising and acknowledges the expansive reach and targeting capabilities of Meta’s platforms.
Embracing Conventional Advertising
While Tesla’s avoidance of traditional advertising was once celebrated as a visionary move, the evolving landscape of the electric vehicle market necessitates a broader approach. Tesla’s recent advertisements on social media platforms like Facebook, Instagram, and YouTube indicate a strategic adjustment to capture the attention of potential buyers beyond its core fanbase.
Despite Musk’s skepticism of advertising in the past, Tesla’s foray into paid advertisements marks a significant evolution in the company’s marketing strategy. This demonstrates Tesla’s recognition of the importance of diversified marketing approaches to sustain growth and expand market reach in the competitive automotive landscape.
The Future of Tesla Advertising
Tesla’s decision to embrace conventional advertising reflects the company