Tesla Sues China Beer Company for Trademark Infringement and Wins HK$5.42 Million in Compensation- Hong Kong unwire.hk

2023-08-14 09:13:54

Recently, Tesla’s legal department has frequently reported success in China. Earlier we reported that Tesla won a lawsuit against a second-hand car dealer for infringement (related reports). A few days ago, Chinese media reported that Tesla also won a lawsuit against “Tesla (Tesila) Beer” for infringement.

According to Chinese media reports, the Chinese court recently ruled that Tesla won the lawsuit against China Food and Beverage Co., Ltd.’s product “Tesila Beer” for infringing its trademark rights, and ruled that “Tesla Beer” must immediately stop Tesla series of trademark infringement, and compensation to Tesla 5 million yuan (about 5.42 million Hong Kong dollars), and published an apology statement in the newspaper. “Tesla Beer” subsequently appealed, and the court of second instance also upheld the original judgment.

▲Image source:The Drink Business

It is reported that China Catering Group has started to use the Tesla trademark to manufacture “Tesla Soda” and “Tesla Beer” since 2019, and its trademark adopts the “T” trademark similar to Tesla, and uses “USA Pre-mixed wine pioneer brand”, “top international brand” and other promotional slogans, and some promotional pictures even show Tesla Model X, which is suspected of deliberately misleading consumers. Therefore, the court ruled that Tesla won the lawsuit, and China Food and Beverage Co., Ltd. must stop immediately Infringe on Tesla’s trademark exclusive rights and pay Tesla 5 million yuan (approximately HK$5.42 million) in compensation. In addition, a public statement needs to be published in the newspaper to eliminate the impact. It is reported that “Tesla Beer” appealed against the referee, but the court upheld the original verdict after the second instance.

Elon Musk once launched Tesla Tequila in November 2020, which sold out within an hour of release. In October of the following year (2021), Elon Musk also publicly stated that Tesla is planning to brew its own beer, called “Giga Beer”.

▲ Tequila launched by Tesla, picture source:Mellow Life

source:Drive Tesla Canada、Beijing Business Daily、Panday

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