Drinking or driving, you have to choose, but nothing prevents practicing these activities in an alternative way if we are to believe Elon Musk (even if alcohol abuse is, remember, dangerous for health). After tequila, Tesla launches into beer.
From the whoopee cushion on board his cars to the flamethrower and the surfboard, Elon Musk has no shortage of absurd ideas that seem at first sight to be childish jokes launched at the end of a too long meeting. , but eventually become a commercial reality. And he also seems quite adept at rehearsal comedy. Indeed, 5 years ago almost to the day, the boss of Tesla had responded to his detractors with an April Fool’s joke via a tweet announcing that he had been discovered passed out against a Model 3, surrounded by bottles of “Teslaquilla “.
Elon was found passed out against a Tesla Model 3, surrounded by « Teslaquilla » bottles, the tracks of dried tears still visible on his cheeks.
This is not a forward-looking statement, because, obviously, what’s the point?
Happy New Month! pic.twitter.com/YcouvFz6Y1
— Elon Musk (@elonmusk) April 1, 2018
Everyone got the joke, but some brand fanatics showed interest in said Teslaquilla. And it didn’t fail, after more than two years gestation, Tesla tequila was launched, selling out in a few hours despite its price of $250 a bottle, or around €230.
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A year later, at the end of 2021, when the launch of the Gigafactory project in Berlin was announced, Elon Musk, who is also not a cliché, announces that Tesla will produce his own beer. And Here it is available for order since last night, baptized “GigaBier” and sold in bottles with a design inspired by that of the Cybertruck. Here is its description:
The Tesla GigaBier is inspired by the shape of the Cybertruck while honoring the 500-year-old German tradition of making beer according to the Reinheitsgebot (Beer Purity Law). Enjoy this limited edition pilsner beer brewed in Berlin with our exclusive Cyber-hop variety. It presents notes of citrus fruits, bergamot and sweet fruits. On each bottle, the smooth shiny black neck is adorned with a phosphorescent Giga watermark. Prost!
You must be over 18 to purchase this product
Sold in sets of three
Ingredients: water, barley malt, Cyber-hops, yeast
Made in Germany ; With Cyberhops technology
Sold and distributed by BrouwUnie
Tesla can always be counted on to sell overpriced collectibles to its horde of enlightened worshippers, the worst example being probably the infamous $50 whistle (around €46), and this beer is no exception. Sold in batches of three 33 cl bottles, so per litre, its price is €89 and deliveries are limited to the European continent, which has not failed to irritate idolaters across the Atlantic.
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