2023-12-26 16:40:39
In 2022, broadcasting market sales will increase by 1.8% from the previous year and are on the verge of exceeding 20 trillion won. In particular, terrestrial broadcasters sold a lot of dramas to online video services (OTT), and sales of broadcast programs increased by 17.8%, exceeding 1 trillion won.
▲2021 broadcasting market sales graph.
On the 25th, the Ministry of Science and ICT and the Korea Communications Commission announced the results of the ‘Broadcasting Industry Survey’ containing the current status of the domestic broadcasting industry in 2022. This survey is a nationally approved statistical survey that has been conducted annually since 2000 targeting broadcasters with broadcasting sales of 100 million won or more. The subjects of the survey are 423 terrestrial broadcasters, paid broadcasters, and broadcasting channel users.
As of the end of 2022, the Korean broadcasting market’s sales volume was KRW 19.7579 trillion, an increase of 1.8% (KRW 356.3 billion) from the previous year. It was 18.118 trillion won in 2020 and 19.4016 trillion won in 2021. Since 2020, when COVID-19 broke out, the scale of sales in the broadcasting market has been steadily increasing.
Terrestrial broadcasting sales amounted to KRW 4.1601 trillion, an increase of 4.2% (KRW 166.9 billion) from the previous year. It was 3.574 trillion won in 2020 and 3.9931 trillion won in 2021.
▲Broadcasting market sales in 2022.
In particular, the content sales amount for terrestrial broadcasters exceeded 1 trillion won. The sales ratio of content such as dramas to OTT increased in 2022 compared to 2021. The sales amount of broadcast programs, which was 782.1 billion won in 2020, recorded 905.1 billion won in 2021 and 1.0664 trillion won in 2022.
The total sales of paid broadcasting operators amounted to KRW 7.2045 trillion, an increase of KRW 192.1 billion (2.7%) from the previous year, but the growth rate continues to slow. Paid broadcasting operators include IPTV (KT, SK Broadband, LG U+, etc.), satellite broadcasting (KT Skylife, etc.), comprehensive cable broadcasting operators (CJ Hello Vision, T-Broad, D’Live, Hyundai HCN, CMB, etc.), and relay cable broadcasting operators (CJ Hello Vision, T-Broad, D’Live, Hyundai HCN, CMB, etc.). Broadcasting operators, etc.
Among these, IPTV sales were KRW 4.8945 trillion, up KRW 257.7 billion (5.6%) from the previous year due to increases in license fees and home shopping transmission fees. It was 4.2836 trillion won in 2020 and 4.6368 trillion won in 2021.
However, the sales of cable broadcasting and satellite broadcasting companies appeared to be continuously decreasing. Cable broadcasting sales were KRW 1.934 trillion in 2020, KRW 1.8537 trillion in 2021, and KRW 1.8041 trillion in 2022, and satellite broadcasting sales were KRW 532.8 billion in 2020, KRW 521.0 billion in 2021, and KRW 505.9 billion in 2022. It was.
The total sales of broadcasting channel users (PPs) were KRW 7.6096 trillion, an increase of KRW 57.6 billion (0.8%) from the previous year. It was 7.0742 trillion won in 2020 and 7.552 trillion won in 2021. The amount of a broadcasting channel operator is the sum of the sales of broadcasting businesses such as general programming channels, news channels, home shopping channels, and general broadcasting channels.
Excluding the home shopping channel, PP sales amounted to KRW 3.8997 trillion, an increase of KRW 167.7 billion (4.5%) from the previous year. Although and sponsorships decreased, program provision and increased program sales drove the increase in sales.
On the other hand, sales of home shopping channels (including data home shopping) amounted to KRW 3.7099 trillion, a decrease of KRW 110.1 billion from the previous year. TV home shopping sales amounted to 2.8999 trillion won, down 3.9% from 2021 (3.0171 trillion won). In 2020, it was 3.0942 trillion won.
The number of paid broadcasting subscribers was 36.3 million, an increase of 530,000 (1.5%) from the previous year, but the growth rate appeared to have been continuously decreasing since 2016. The number of subscribers by type recorded 20.67 million IPTV terminals, securing the largest number of terminals among paid broadcasting operators.
The cost of producing and purchasing broadcast programs was KRW 3.2492 trillion, an increase of KRW 240 billion (8.0%) from the previous year. It was 3.2388 trillion won in 2019, 2.8819 trillion won in 2020, and 3.092 trillion won in 2021.
Program exports exceeded $500 million for the first time. It recorded $561.29 million, an increase of $128.06 million (29.6%) from the previous year. The major export countries were Japan (19.5%), the United States (8.1%), China (7.7%), and Taiwan (3.4%), with Asian countries accounting for 40.6%.
The total number of employees in the broadcasting industry in 2022 is 37,015, an increase of 423 (1.2%) from the previous year. Last year, the trend shifted from decreasing to 37,553 in 2019, 37,133 in 2020, and 36,529 in 2021, to increasing.
Detailed survey results can be found on the Ministry of Science and ICT, the Korea Communications Commission’s Broadcast Statistics Portal, and the Information and Communication Policy Research Institute website.
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