Jio TV says that its popular drama ‘Tere Bin’ has been viewed more than three billion times on YouTube, which begs the question, how much did Jio earn from this drama on YouTube alone?
Today (Thursday) the last episode of Shab Drama is being aired and currently the drama is among the top trends on YouTube and Twitter in Pakistan.
According to Google Trends, the highest interest in this drama was shown from Punjab, Khyber Pakhtunkhwa followed by Islamabad and then Sindh.
Wahaj Ali and Yamuna Zaidi play the lead roles in this drama and the other cast includes Bushra Ansari, Sabina Farooq and Sohail Sameer.
Jio has claimed that the drama’s episodes, promos and various clips from the drama have been viewed a total of three billion times on YouTube. According to Independent Urdu’s research, these figures are almost correct. Independent Urdu examined 80 percent of the drama’s clips, which were viewed nearly 2.718 billion times.
Till the filing of this news on YouTube, 57 episodes of the drama have been uploaded and the last episode is yet to come.
Only Tere Bin drama song has received 55 million views on YouTube so far.
Three billion views, if compared to any other Pakistani content, Geo TV’s drama ‘Khuda Aur Mohabbate’ is ahead of ‘Tere Bin’ in terms of views per episode.
All (24) episodes of Hum TV’s popular drama ‘Humsafar’ are available on YouTube and only one episode has crossed the one million views mark. Compared to this, an episode of the drama ‘Tere Bin’ has an average of three and a half crore views.
Similarly, the drama ‘Zindagi Gulzar Hai’ has 1.4 million views per episode on YouTube. The drama ‘Mere Paas Tum Ho’ had a total of 23 episodes with an average of 7.8 million views per episode. The 30 episodes of the drama ‘Preezaad’ have 2.64 million views per episode.
How much did Jio earn on YouTube from this drama?
Earning on YouTube is through advertisements and if you open almost all the episodes of this drama, you will see advertisements from YouTube in each episode. The more ads, the more earnings.
Earnings depend not only on the views, but also on the country from which the views are coming. If the waves come from the US or Western countries, more dollars are earned, while relatively less is earned on the waves from Pakistan and India. YouTube uses the RPM (Revenue Percent) measure for ad rates, which refers to how many dollars will be earned for every 1,000 views.
In Pakistan, usually the RPM rate for political content is seen around one to twelve dollars, while this rate is higher for entertainment content. But for this research we will resort to RPM of political content.
According to Independent Urdu’s research, Jio’s earnings from this drama on YouTube are estimated to be around 3.6 million dollars, which is about one billion rupees.
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This can be compared to the fact that a vlogger based in Islamabad got 1.8 million views on his YouTube channel last month (June), earning him $2,484.
That is, the income of 0.0013 dollars was earned on each view, so the income of 2.8 billion views is about 3.6 million dollars on this channel. If the same criteria is adopted for Tere Bin drama, 2.8 billion views make 3.6 million dollars.
In this regard, when Talha Ahad, the well-known Pakistani podcaster and the owner of The Centrum Media (TCM), asked for an opinion on how much revenue was collected from this drama, she said that if it is estimated by looking at the views, it is The amount is estimated to be around $3.6 million.
He also clarified that ‘no definitive opinion can be given regarding the revenue as it is not known whether the montage was on all the time on these videos and the montage was available everywhere around the world. That is not. But it can be calculated very close to these money that this play made so much money.
In this regard, when Geo Group Associate Director Digital Taseef Ikram was asked, he refrained from discussing the revenue generated from the drama.
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2024-07-24 23:50:57
