China Entertainment Network News www.yule.com.cn “Family Years FAN 2022” created by Tencent Video kicked off at 8 pm on January 25th. As a creative small year party that gathers three popular IPs of Tencent Video variety show, drama series and animation, it has become a new party force with a representative family sense in its second year.
“Family FAN 2022” continues to introduce new gameplay to achieve “same screen resonance” with the audience, which greatly enhances the user’s sense of participation and experience. Each category of IP uses a unique presentation method to show its core, which not only ensures the diversity of the party, but also allows users to have a stronger perception of Tencent Video’s rich IP content matrix.
Calls from the reception room rang wildly, and the creative stage was further promoted IP“Battle“big occasion
In the “Family New Year’s Eve 2022” launched last night, the “Family Biography Room” has undoubtedly become the most dazzling existence. Wearing badges with mysterious numbers, family members become specially invited operators to answer calls from the audience and record their best wishes. In the calls, some overseas students expressed their thoughts for the motherland, some members of the rescue team thanked their teachers, and some loyal viewers of Tencent Video expressed their love for the program.
Switch the perspective to the stage, and the “Battle” of the major IPs has entered a white-hot stage. The variety show family strives for creativity, the drama family is more than Jiageng, and the animation family dazzles technology. At the opening of the party, the major IPs formed a “Guy’s Home” to drive the audience to dance, and the “guys” even sent simple blessings of “Dundun Hot Pot Shabu Shabu”. Mr. Cai Ming, who is affectionately called “Aunt Cai” by everyone, “stopped around” under the leadership of the host Zhang Da, and met many young and new friends.
This year’s novel stage presentation form is also a major attraction, which can not help but make people’s eyes shine. The steel boys of Deyun Club have kept pace with the times. They have not only incorporated hot stalks such as “nonsense literature” and “live streaming” into the themes of cross talk, but even created the rap Cypher (microphone relay) of the Taiping lyrics version. 50 years following the talk show family members put on old people’s makeup, they staged an elderly talk show stage play. “Tomorrow’s Family” also presented a “Youth Music Dream” party with various genres. Tian Hongjie of the luck alliance changed his style to the Japanese style, tried cool bass rap, and even gave a surprise musical instrument performance award for the mix and match of major orchestras. Women ushered in a highlight moment on the IP stage. Hard Candy Girls 303’s cool stage “Double Ponytails” and the individual rap “Girls Saying” by the black fear girls all showed great female power.
Jiageng’s extravagance is perfect to capture the hearts of the audience. “The Marriage Proposal Battle Made by the Royal Gifts” fulfilled the audience’s CP wedding dream. Zhao Yaoke fed Yang Tingdong domineering candy in a cold-moon manner on the spot, and the sweetness value broke the table. “Sweeping Storm Celebration Banquet” reproduces the scene of the “movie kings”. “Looking for Douluo Continent” uses XR hard-core technology to immerse the audience into the world of Douluo.
“Small but Beautiful” and “Atmospheric Oriental Beauty” were presented one following another, and the ice and snow stage showed off their skills to welcome the Winter Olympics
Ma Boqian, who is known as the “Scientist”, turned into Cupid and sang affectionately that night. The song “Today You Will Marry Me” made people feel like they were at the wedding scene. The family members of “Signal of Heart” heard the sweet duet of CP and sprinkled sugar in public. There are also three amateur couples showing their love on the same stage, showing the beautiful appearance of love in different age groups. The program team reproduced the small living room in “Mao Xuewang” on the stage. Mao Buyi and Li Xueqin sang “Going Home” warmly while sitting on the yellow sofa. The time gradually became quiet and long with the accompaniment of cello and violin.
Chinese culture has been in development for five thousand years, and it has long since condensed into a unique oriental charm. Qiu Jirong, the pioneering artist of cross-border fusion, sang the theme song “The Lonely Brave” for the animation IP “League of Legends: Battle of Two Cities”. The creators of the second season of “Neighborhood Poems” used shadow puppets and national musical instruments to bring a poetic and picturesque national style stage, and a heart-warming historical picture was unfolded, taking the audience to appreciate the highlight moments in Chinese history. INTO1’s “Dressing” combines traditional lion dance with Chinese dance and hip-hop dance, and the agile dance shows the spirit of awakening the lion. At the end of the stage, INTO1 Liu Yu took the brush symbolizing inheritance from his teammates and pointed to the camera. The ingenious stage design showed the unique charm of the lion-shaking culture.
In addition, INTO1 also sang the new song “New Era Winter Olympics” that night as a tribute to the Winter Olympics, tracing the origin of ice and snow culture. The national style ink painting on the big screen dynamically presents the interpretation and changes of Chinese ice and snow sports culture, showing the majestic beauty of “travelling through thousands of years of precipitation, and the giant dragon roaming in the nine days”. The AR+ projection technology was used on the scene to cover the stage with white snow, which not only conveyed the traditional Chinese ice and snow culture, but also brought an audio-visual feast to the audience.
Taking care of user needs to achieve emotional links, enrichingIPReserve helps Tencent video content matrix to upgrade once more
Whether it is to make up for the regrets of the audience, to gather the original team to recreate the IP plus more short films, or to open the “Family Passage Room” audience hotline at the party, all of them have greatly satisfied the emotional needs of users. Through the exploration and innovation of content and form, Tencent Video makes the audience have a strong emotional resonance and forms a unique emotional link. It not only extends the meaning and original intention of program creation, but also achieves great success in creating a sense of participation, immersion and experience for users.
If you want to realize the big party of drama and comic IP, a strong IP content reserve is the kingly way. Thanks to its rich IP resource reserves and mature IP operation capabilities, Tencent Video combines popular IPs from three categories through novel and interesting stage formats, which not only strengthens the interaction between IPs, but also breaks the circle of dramas. The integration has built a more and more complete content matrix, contributing to the original intention of the platform of “creating beauty with content”.
