2023-12-21 03:09:57
On December 14, the 2023 Hangzhou International Music Industry Expo (referred to as the “Music Expo”), guided by the Music Industry Promotion Working Committee of the China Music and Music Association and hosted by the Xiaoshan District People’s Government of Hangzhou and Zhejiang Conservatory of Music, opened grandly. In the “Label Time” section of the Music Expo, the Tencent Musicians Open Platform 2023 New Forces Plan Pop Track’s Popular New Forces Creation Camp came to a successful conclusion. Li Liang, General Manager of Tencent Music Entertainment Group’s Open Platform for Musicians, Wang Tao, Deputy Director of the Popular Music Department of Zhejiang Conservatory of Music, and Xu Huanliang, a gold medal producer of Chinese pop music, attended the event. Representatives of many Tencent musicians who participated in the creative camp also brought A wonderful performance.
At the beginning of 2023, Tencent’s open platform for musicians has been comprehensively upgraded for the “New Power Plan”, with the starting point of encouraging quality creation and providing the most practical help to potential musicians. Through the launch of three major tracks: “New Voices of Rap”, “New Voices of Bands” and “New Voices of Pop”, as well as various support measures such as income, traffic, fan increase, business cooperation, performance opportunities, etc., we will comprehensively help more and more high-quality Potential musicians achieve a leap in career development. Li Liang, General Manager of Tencent Music Entertainment Group’s open platform for musicians, said: “This year we have gathered many outstanding musicians through the open platform. We would also like to thank all the musicians and colleagues in front and behind the scenes for working together to create good music and high-quality musicians. We will work hand in hand to go to more cities next year, hold more performances and creative activities, and provide more musicians with opportunities to learn and develop in the industry.”
In addition, Wang Tao, deputy director of the Popular Music Department of Zhejiang Conservatory of Music, also expressed high recognition for the cooperation between Zhejiang Conservatory of Music and Tencent Musicians Open Platform: “Tencent Musicians have provided many stages and promotions for high-quality new music generations in recent years. With resources, the two parties will create more cooperation space in the future, serve the cultivation of outstanding music talents in China, and promote the high-quality development of music higher education.”
Since September, the popular new sound track has cooperated in depth with Qida Music, setting up creative camps in five cities including Xiamen, Beijing, Nanjing, Chengdu and Hangzhou, and inviting famous instructors such as Xu Huanliang to provide face-to-face guidance on lyrics and music. Through the integrated initiative of “creation camp + resource support + stage opportunities”, the new generation of musicians can achieve all-round growth from creation, performance to exposure. At the closing ceremony of the camp, teacher Xu Huanliang also made a surprise appearance and delivered a speech: “I have more than 30 years of music teaching experience, and I am very happy to accept the invitation to the creation camp to escort more new generation creators. Lead them from creation to performance. It is my honor and my mission to grow in Fangfang.”
At the same time, representatives of Tencent musicians who participated in the creative camp also came to the scene to give wonderful performances to the audience. BZ1, an electronic urban folk songwriting group, sang “Tell You to Change”; Liu Xinyu, the creator of Winter Olympic champion Xu Mengtao’s single “I’m Number One”, also presented three songs including “I’ll Hide You in My Dreams” work. Their performance pushed the atmosphere to a climax, using their strength to show the audience the results of their learning and hard work.
Tencent musicians have always promoted industry construction and provided a steady stream of new voices for the development of my country’s music industry by helping potential musicians grow throughout their life cycles. In the future, Tencent musicians will continue to help more outstanding young Chinese music creators and promote the industry to achieve high-quality development driven by quality content.
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