2023-08-16 20:24:00
Focus on the new player competing with Lidl: TEDi. The brand arrives in France with ultra low prices on a variety of items.
Do you love coming to Lidl and rummaging through the brand’s shelves in search of a good deal? A new competitor size arrives in France and overshadows the German brand.
Lidl, the king of bargains
It’s no longer a secret. Since its arrival on the market, Lidl has established itself as a reference in terms of attractive offers and reports unbeatable price-quality.
And for good reason… With the ongoing economic crisis in France, consumers are always on the lookout for looking for affordable alternatives without compromising quality. Lidl, along with other retail giants, have seen their brand awareness grow exponentially thanks to their ability to offer sales at competitive prices.
Indeed, Lidl has always a bargain in its rays. Whether for cooking, household appliances, clothing, food, …. Lidl is committed to providing an attractive offer to its loyal customers.
But beware ! While Lidl was unanimously considered the king of bargains, the market is changing and a serious competitor points his nose.
The TEDi brand comes to challenge Lidl
Among the new players emerging and overshadowing Lidl are Supeco, Action or Normal. But none of these brands has really succeeded in dethroning Lidl.
Indeed, Lidl remains a must for many French people. However, a new German brand, TEDi, is preparing to enter the scene in France.
It is now official. His first store will open its doors in Évreuxin the Eure, in the spring of 2024. But that’s not all.
The TEDi brand don’t plan to stop there. Indeed, to compete with Lidl, the brand wants to open many other stores in the country.
The TEDi brand also shares certain similarities with Lidl. In particular, it offers a variety of items ranging from cosmetics to toys, decoration and school supplies.
However, one of the major distinctions is that TEDi does not offer food products at all. The managers of the sign then underline: All areas are explored : from cosmetics to toys, through decorative elements, school supplies or party things. In France, the offer will be adapted to the market, without knowing to what extent. We know good things don’t have to be expensive. »
A specialized offer at low prices
As far as prices are concerned, TEDi has nothing to envy to Lidl. Its low-cost business model is likely to shake up the market. And for good reason… Almost all the articles of this brand are sold at around 1 euro each. An excellent deal for consumers looking for low prices.
In addition, TEDi offers a wide range of articles. In particular, you will find perfumes at 4.55 euros or even mirrors at 25 euros.
So you will understand. The similarities between Lidl and TEDi are numerous. The two German brands also aim to simplify everyday life the French.
Officials also say: With a turnover of 1.83 billion euros in 2021 (+380% in 10 years), TEDi has established itself as the market leader in Germany with the opening of nearly 1,900 points of sale since 2004. The company began its international expansion in the 2010s. »
Will it be the same in France? Case to follow next year.
Aurelie
I graduated from a journalism school several years ago and I love to write about all current affairs. I love fashion and the digital world.
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