2023-09-15 00:32:15
With our correspondent in Beijing, Stéphane Lagarde
A month of waiting at least at the Huawei flagstore in Beijing’s business district, the same thing in most of the eight-petal brand’s stores. Since its launch at the end of August, the Mate 60 Pro has benefited from real media enthusiasm in China.
Result : ” There is none leftsays a saleswoman. All the models you see here on display are out of stock. And I’m not going to tell you when we will be restocked, because we have a volume of reservations that has never been seen before. »
The merchant tells us of several tens of thousands of reservations in her neighborhood. She is perhaps getting carried away a little like the social networks elsewhere which have put the latest Huawei model in the fridge, under water or in a “ if i were a hammer “. Internet users are busy using their 50-megapixel smartphone screen to crack nuts or hammer in nails.
The hashtag #Mate60ConfrontéALaCreauté was the second most popular hashtag on the Weibo network this Thursday. They drive over him. A high jump champion gives him trouble.
A 5G chip
In addition to its resistance, we also praise the qualities of the Mate Pro and in particular its satellite connection. “ It’s a phone that can save your lifecontinues our saleswoman who is definitely a fan of her product. You can call in the middle of the desert, where normally you don’t have a signal. This is thanks to the satellite connection. »
« I’m calling you, I’m on the plane “, says an Internet user who suggests that he is calling from the clouds with his 5G chip which worries Washington, but seen here as a real revenge for made in China in the face of American sanctions.
Arms fully tattooed, black hooded jogging jacket, this 25-year-old sports coach has just registered on the waiting list. “ Until now, I used an iPhone. Now I want a Chinese brand phone. But hey, it’s only by reservation and we don’t know how long we’ll have to wait. »
We will have to wait a little longer, while Chinese consumers are impatient, says Zhang Guobin, telecommunications expert, contacted in Shenzhen in the south-east of China: “ Technological innovation explains the success of the latest Huawei model, but also the patriotic momentum it arouses. These last years, Huawei suffered US sanctions. Consumers were impatiently awaiting this 5G chip which proves that the brand has become autonomous. »
Autonomy and anatomy of a microprocessor kept secret as well as the recipe for Coca-Cola which in barely three years would give Huawei technological independence declared as a vital objective by the Chinese power.
And in the midst of this media and patriotic hype, the new iPhone 15 is benefiting from mixed reactions among Chinese consumers who have until now been fans of the American brand which generates 20% of its turnover in China.
Also listenToday the economy – Chip war: Huawei on the move
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