2024-03-30 13:19:22
TCL Channel signs partnership with CNN Brasil and strengthens its operations in Brazil
TCL Channel has just signed a new partnership with CNN Brasil to bring one of the main and most trusted news channels in Brazil to millions of viewers. The partnership with CNN Brasil aims to expand content offerings in Portuguese and strengthen the streaming application’s operation in the country.
TCL Channel is the free streaming application for TCL TVs and offers a vast library with more than 10,000 hours of films and programs, covering different genres for all tastes and ensuring a unique entertainment experience for all users. Starting this month, TCL smart TV users can now access the CNN Brasil news channel through the TCL Channel app, or the button on the remote control.
With over 24 million users, TCL Channel’s Android streaming app now offers one of the leading sources of trusted news to millions of viewers in the country
This partnership provides direct access to CNN’s breaking news, live updates and in-depth journalism, along with a range of over 200 free channels. “We are excited to join CNN and provide our users with access to the country’s leading news channel,” says Janaína Tadeu, Content Manager at TCL. “This partnership strengthens our commitment to providing viewers with diverse, high-quality content. Additionally, it provides exceptional opportunities for our advertising clients to effectively reach a broad audience through targeted advertising solutions on TCL Channel.” adds Janaína.
Leveraging TCL’s broad presence in the country and CNN’s reputation for reliable news coverage, this collaboration represents an expansion in reach in the streaming landscape and aims to meet the growing demand for quality content on connected TV (CTV) platforms.
“We are excited to join forces with TCL Channel to expand our reach and provide access to CNN Brasil programming supported by the pillars of agility, balance and relevance. Through connected TVs, we continue our strategy of delivering multiplatform content, providing quality journalism to contribute to the development of the country”, says Virgílio Abranches, vice president of Journalism, Content and Operations at CNN Brasil
As the streaming landscape evolves, TCL Channel remains committed to delivering a seamless viewing experience while providing effective solutions for advertisers. The partnership with CNN Brasil exemplifies TCL Channel’s dedication to providing quality content and valuable opportunities for advertisers to achieve their marketing objectives.
About CNN Brasil:
CNN Brasil has been operating in the country since March 2020, producing multiplatform journalistic content, with news broadcast on pay TV, open signal on kU band, website, streaming service, apps and YouTube, and also on social media profiles and podcasts . Across all its media, CNN Brasil reaches an audience of over 46 million people monthly.
Its cast includes some of the most recognized journalists with the greatest credibility among the national public, as well as new television journalism talents and relevant commentators and experts in their fields.
About TCL Channel:
TCL Channel is one of the leading Android streaming apps built into TCL smart TVs, providing a wide range of free content to over 24 million users worldwide. With its variety of channels and extensive library of movies and shows, TCL Channel offers advertisers targeted advertising solutions to reach a wide audience on connected TV networks.
About TCL:
TCL is a multinational company that operates in several segments, including TVs, displays, audio devices, white goods, smart home appliances, solar panels and semiconductors. Founded in 1981, TCL is present in more than 160 countries. It specializes in the research, development and manufacturing of consumer electronic products, being among the top 3 TV manufacturers in the global industry. In 2022, during the Consumer Electronics Show (CES 2022), TCL was awarded by the International Data Group for the innovations presented during the fair: “Mini LED Screen Technology Innovation Award” for the TCL OD Zero Mini LED 8K X925 PRO TV; “The Most Innovative Award of the Year” by TCL NXTWEAR AIR and the “Eye Protection Innovation Award of the Year” by TCL NXTPAPER 10s. For more information, visit tcl.com/br.
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