The Emmi brand stands for “product variety and high-quality products”, which has also been the focus of previous communication. TBWAZürich is now implementing a purpose campaign for the bestseller “Emmi Caffè Latte” for the first time, which will be shown in seven countries, as the agency writes in a statement.
The focus is on the human need for self-realization, which is often neglected in hectic everyday life. “Often we lack the determination, the drive,” it says. This is where “Emmi Caffè Latte” comes into play: the products accompany the target group and allow them to take a deep breath, take courage and dare something new. The result is the “Ok.Go!” campaign, which makes “Emmi Caffè Latte” the right sidekick in the lives of consumers and encourages them to say “Ok.Go!” more often in the small and big moments of life. to say to himself.
The multi-year campaign consists of three spots regarding three protagonists who reveal a crucial “Ok.Go!” moment in their lives. The R’n’B artist Naomi Lareine makes the beginning. She will be followed by director Joel Cartier and artist Ona Sadkowsky.
In addition to the focus on the protagonists, additional product sujets are placed for online, DOOH and display ads, in which “Emmi Caffè Latte” greets the target group with “Ok-Go!” supported and motivated.
Responsible at Emmi: Yvonne Baumgartner (Global Head RTD Coffee) Sarah Larwood (Global Head RTD Coffee), Stephanie Herpers (Jr. Global Marketing Manager) Ulla Fetscher (Global Marketing Manager), Mélanie Thurau (Global Marketing Manager), Yannik Tschan (Global Social Media Manager), Nina Girardot (Head Emmi Caffè Latte Switzerland), Mathurin Blumer (Brand Manager Emmi Caffè Latte Switzerland), Bettina Gubler (Trainee); Responsible at TBWAZürich: Manuel Wenzel, Hanja Heuss, Angelo Sciullo, Katharina Binder, Sarah Rüegger, Alisea Ferrara, Selina Engeli (creation) Lukas Diem, Clara Burki (strategy) Sina Gelin (consulting) Toni Rubera, Noemi Rubera (image editing and DTP) Fabrice Studer, Domenico Catena, Karl Hofmann (video video); Production Partners: Joel Cartier Studios, Jingle Jungle. (pd/cbe)
