2023-12-23 07:57:18
The ritual is repeated every year, the American magazine Time chooses the Person of the Year. Thus, in capital letters, as if it were an official title, the product of agreed merit. This year, the nomination, announced by the publication’s editor, Sam Jacobs, went to Taylor Swift. The singer-songwriter, whose Eras Tour broke records, becoming the first tour in history to raise more than a billion dollars, and validated her as one of the most important musicians in the world. The figure of the singer was also one of the most important that passed through Argentina. And the local connection continues, because Time also chose Leo Messi as the best athlete of the year.
Last year the title went to a politician who was in the country a few days ago. The president of Ukraine, Volodymyr Zelensky, and the “spirit of Ukraine” were elected in 2022. The previous year, 2021, the recognition went to businessman Elon Musk, and in 2020 the cover went to the presidential duo of the United States , Joseph R. Biden and Kamala Harris.
Regarding the choice of Taylor, the article published by the magazine is forceful: “Swift’s achievements as an artist (culturally, critically and commercially) are so numerous that counting them seems almost out of place,” it describes. “As a pop star, she sits in rarefied company, alongside Elvis Presley, Michael Jackson and Madonna; As a songwriter, she has been compared to Bob Dylan, Paul McCartney and Joni Mitchell. As a businesswoman, she has built an empire valued, by some estimates, at more than $1 billion. And as a celebrity, who by dint of being a woman is scrutinized for everything from who she dates to what she wears, she has long demanded constant attention and knows how to use it. (…) She became the main character in the world,” the article states.
From Argentina, Taylor’s appointment sounds coherent, since his influence in these latitudes left a memorable mark. The Argentine Swifties are an active group of fans who, although heterogeneous and diverse, have managed to organize and align themselves in the statement once morest La Libertad Avanza, stirring up the hornet’s nest of national politics, which was already in trouble. The three concerts that Taylor gave in November at the Monumental Stadium constituted, in turn, one of the musical events of the year. The expectation surrounding his visit, the connection of the public with the idol and his emotion when verifying the intensity and committed love they expressed marked a high point of the tour.
Another national idol that the magazine praised was Lionel Messi, who was chosen Athlete of the Year. As for the 36-year-old star, there are already so many recognitions that he has garnered, that perhaps this one went a little unnoticed. But the World Cup feat is counted in this season and following that achievement came the series of individual awards, among them his eighth Ballon d’Or. In the middle of this hectic season, Lionel moved to the MLS and revolutionized the American sports world. , expanding the boundaries of the sports business and bringing fans closer to their discipline.
“Here was the greatest living soccer player, possibly the greatest to ever play the world’s most popular game, who last year led Argentina to its first World Cup victory in almost four decades, wearing the uniform of a club that occupies last place in the US,” stated Time, which has been choosing the Person of the Year since 1927. At that time, the Man of the Year was chosen and, in 1999, changed Person of the Year to be more inclusive.
Leo Messi not only makes history on the field
“What happened at that moment, on July 21, 2023, in Fort Lauderdale, still seems surreal. “Lionel Messi, in his first game wearing the pink Inter Miami shirt, received a free kick in the last seconds of his debut in Major League Soccer (MLS),” thus begins the Time magazine text in which he describes one of Messi’s multiple feats when he was announced as Athlete of the Year. “Here was the greatest living soccer player, possibly the greatest to ever play the world’s most popular game, who last year led Argentina to its first World Cup victory in almost four decades, preparing for a club that It occupies last place in the United States,” continues the prestigious American media.
The recognition is unprecedented for Messi, who in April of this year had been chosen for the third time (2011, 2012 and 2023) as one of the hundred most influential people on the planet by the same magazine.
Furthermore, in 2012 he had also made history by becoming the first soccer player to star on a Time cover.
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