‘TAT’ invades a roadshow to awaken the European market Set a target to attract 2.5 million tourists to Thailand, pumping income of 2 hundred thousand baht.
Mr. Chattan Kunchorn Na Ayudhya, Deputy Governor for Marketing Europe, Africa, Middle East and America, Tourism Authority of Thailand (TAT) revealed that following Thailand proceeded to fully open the tourism country It is necessary to market foreign tourism. It has continued to organize roadshows in European markets in 3 major countries, namely France, the Netherlands and Belgium, between May 23-25, 2022 because it is a city with a lot of buyers. which this roadshow is considered to be of high importance Because it is the first roadshow in Europe. Since the outbreak of COVID-19 in 2019, or in the past two years, with the goal of 2022, there will be 2.5 million European tourists visiting Thailand, generating a total income of 200 billion baht. In 2019, there were 8.2 million European tourists coming to Thailand, generating income of 500 billion baht, with average expenses per head per trip at 70 thousand baht, higher than the pre-Covid-19 period. The address is regarding 6 thousand baht per person per trip.
Mr Chattan said TAT led 13 Thai private groups, including hotels in tourist attractions across the country. and travel agencies Roadshow in Europe The goal is to attract tourists from these 3 countries to travel to Thailand by 2022 at 478,000 people, generating income in the country 34,800 million baht, separated by country goals: France 300,000 people, generating 21 billion baht, the Netherlands 120,000 people, generating 9,600 revenue. million baht and Belgium 58,000 people, generating income 4,200 million baht. Compared from 2019, there were 710,000 French tourists, generating 42 billion baht in revenue, the Netherlands 230,000, generating 16 billion baht in revenue, and 110,000 people in Belgium, generating 7,300 million baht in revenue.
Mr Chattan said The goal of this roadshow trip To attract tourists from 3 countries to travel in Thailand during the high season of the end of 2022 or from October this year. including tourists who want to travel during this period as well because now starting to see the effect of relaxing travel to Thailand It has attracted a lot of attention from European travel companies. Because Europeans have been locked down for 2 years, there is a high demand for travel abroad. In particular, the number of bookings from this roadshow was 2,000 people, representing 4,000 rooms, generating income of 144 million baht, calculated from expenses of 4,200 baht per person per day, an average of 17 days of stay per day. Rip
“Travel is a meeting. Online travel can only be done to a certain extent. This leads us to discuss the tourism sector together face to face. In order to know the personality of each person, if the TAT does not bring the private sector to meet the tour operators of these 3 countries, it will miss the opportunity to market tourism with competitor countries that started marketing following the Covid situation- 19 unwind as well Which includes European countries bordering the Mediterranean Sea, such as Italy, Greece, Turkey, Spain and Egypt, as well as countries near Thailand such as Bali of Indonesia, Vietnam, Japan and India, which Thailand considers an advantage. but has to continually penetrate the market.” Mr. Chattan said
Mr Chattan said The most asked issue from travel agencies in all 3 countries is the easing of travel measures to Thailand. Will it relax more or not and have some new products or experiences because some people already know Thailand? which is considered to have received a great response Knowing that Thailand will no longer detain tourists European tourists also pay attention to tourist attractions such as beaches and beaches. making Thai seas to sell all the time and are willing to pay more if they are sure they are well taken care of. The issue that is still an obstacle at this time is Airlines have not returned to direct flights from Thailand to European countries as usual, with 40 percent of airlines now returning to fly compared to 2019 before the Covid-19 outbreak. causing some travel to have to connect to planes in the Eastern countries before entering Thailand including a 15-20% increase in airfare from higher fuel prices.
