2024-03-13 03:22:00
On February 24, the Argentine imprint platform known as LISTEN! It will no longer be online due to the “change in trends in recent years regarding social networks,” according to the company stated in its profile. Although they did not detail what the next steps would be, they encouraged their audience by informing them that they would soon reveal “everything you need to know.”
With a heartfelt message, the social network that became the second most used in the country, even in Latin Americamarked its end by stating that “20 years of history is not an achievement that any site, platform or community can boast of, not even remotely.”
As its creators indicated, this virtual space “has been the place of fantastic stories, memes, trolls, collective intelligence everywhere,” which allowed users to be connected but above all have “freedom of expression.”
“They can call us virgos, acidic, unbearable, antisocial and whatever they want. But we have made history and no one can ever deny that to us.“, they highlighted in the message that hints at the bad taste generated by “market conditions and the competitiveness of social networks”. “This dream has been frustrated,” they lamented, following the effort and dedication that the company carried out.
The closure of Taringa makes me sad! For some time now I have no longer been part of it, but when I look back I am filled with pride in everything that Taringa! achievement.
I am very proud that thanks to Taringa! For the first time, millions of people were able to have a place to express… pic.twitter.com/s3VXFvYvX3
— Matias Botbol (@gangachanga) March 12, 2024
What Taringa represented!
Many have heard regarding Taringa!, and this is because it was one of the first Web 2.0 in Spanish created in 2004, with a clear objective that proclaimed a sense of community through its motto “Collective Intelligence”.
The site invited you to be part of its community, granting the freedom to share content, opinions, interests, experiences, with the rest of the users, through posts.
In 2015, the social network that had been leading the top positions of most visited sites according to comScore, began to show a gradual decline. The results were reflected in the number of visits, which caused from position 500 in 2017 it will rise to 1150 in 2018.
In 2019, when the numbers were not favorable, it was acquired by the company specialized in blockchain IOV Labs, which meant a new direction and a decision to update, but without losing the essence that Taringa! already had, which was initially written with a lowercase letter and following the change it became capitalized.
Always keeping up with what technology demanded, in mid-2023 they launched a mobile app to win back the most nostalgic users and seduce the new generations, recognizing at the same time the great contribution made by the creators of quality content that “They interact within a social network.”
“The only way to disrupt is not by trying to do the same thing, but by innovating with a completely different business model. “We will not be just another player,” the executive director noted at the time. Cristina Sancho, when deciding to take a new path for the platform.
Despite attempts, it might not be sustained much longer and finally the company announced its closure this Tuesday following remaining online for two decades.
MSA / ED
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