Since early November, the Apple store has moved. Still rue Maréchal-Foch, but in larger premises.
The facade might not escape you, right in the middle of rue Foch, modern and refined, with large windows that overlook a very bright space. A glance at the sign, i-Concept, tells you that it is a shop dedicated to telephony and computing, and then the famous apple logo completes your information.
Inside, we are immediately immersed in the Apple universe. “It’s a will of the brand, all the shops have the same concept, with very specific color codes.” Clearly, whether you are in New York, Stockholm or Tarbes, you are not out of place. And do you also find the same services there? “Absolutely,” continues Eric Çaldumbide, the agency’s manager, “here you can find all Appel products, i-Phones, of course, but also Mac Books, i-Macs, tablets and many more. sure all accessories relating to these high-end devices, such as Apple Watches.” Nothing to do with the old shop, opened in 2017. “We now have double the surface area, and we are owners.” In short, a durable installation.
“Plus” services
But if you can find Apple products everywhere, here, we focus on the quality of the relationship with the customer. “Our credo is people, we are really at the service of the customer. For example, we make financing offers. But above all, it is support that we favor, Thus, the start-up of devices is done here, with the customer, we take the time to guide him in his first steps, indicate the steps to follow in the event of a problem, emphasizing the brand’s hot line, which is ultra-efficient. we organize, once a month, a free two-hour workshop, for those who wish to go a little further in the use of their device.” And to emphasize that these workshops are open to all, no need to have purchased the device in the store.
An approved workshop
And then, as an “Apple Premium Reseller”, in other words Apple authorized reseller, i-concept has an approved workshop and technicians capable of intervening on the devices in the event of a problem, “without the manufacturer’s warranty being involved. affected.”
Finally, note that if the store carries the i-Concept sign, the latter will soon change, by the end of the month. “From now on, we will be called C & C, we are part of a group which now has 11 agencies spread over the whole of the south-west. In Tarbes, we employ 7 employees, salespeople, technicians, trainers.” The smile as a bonus…
