2024-11-06 13:43:00
The luxury real estate market is on the rise in Brazil. Research by Brain – Strategic Intelligence shows that sales of properties starting at R$1.5 million increased 10.6% in the first half of 2024, compared to the same period last year, to 5.7 thousand units. A record, according to the consultancy. The General Sales Value (PSV) reached R$17.2 billion, an increase of 10.8% on the same basis of comparison. Inserted in the high-end market since 2021, Grand Construtora confirms this growth.
Responsible for the development of the Taj Home Resort in Vila Velha, Espírito Santo, aimed at the high-income public, the construction company informs that more than 50% of the units have already been sold even before the completion of the two towers, with 25 and 50 floors.
Rodrigo Barbosa, CEO of Grand Construtora, explains that, in addition to the architectural design, the company is incorporating into the project materials and equipment that meet the requirements demanded by consumers in the luxury real estate market, who are increasingly looking for smart homes, supported by technological solutions. cutting edge. “They want to have a complete experience, which goes beyond design and large, bold spaces,” he says.
Among the Taj’s biggest differences in this regard, Barbosa highlights, is the recently signed contract with Otis Elevadores, a partner of the construction company for over 20 years, which will be responsible for installing the equipment for vertical transport in the residential building. Scheduled for delivery in November 2026, the Taj Home Resort will feature 16 high-performance elevators, including the SkyRise, Arise and Gen2 Comfort models, developed by the multinational.
Technology is a differentiator in the luxury real estate market
Highlights include the four elevator units of the SkyRise model, designed for skyscrapers and capable of reaching a speed of six meters per second — the equivalent of two floors every second. “This is the first time that Espírito Santo has received this technology, and it will also be the first residential area to use these elevators which, to date, have only been installed in one commercial building in São Paulo”, says the founder of Grand Construtora.
Barbosa says that the partnership with Otis represents an essential competitive differentiator for the venture. According to the executive, the elevators offer safe and silent vertical transportation, quickly connecting leisure areas to apartments and other areas of the complex.
The Taj Home Resort has a vast leisure area, with more than 21 thousand square meters, which includes swimming pools, gyms, spa, Beach Club, restaurants and several sports courts. With apartments with three and four suites, the project focuses on contemporary design and the integration between technology and nature, through biophilic design — an approach that uses natural elements to create environments that benefit well-being and quality of life.
“We are proud to provide vertical transportation for the future residents of the Taj Home Resort, moving them to their destinations and also to the leisure spaces, which are one of the hallmarks of this high standard project”, says Álvaro Netto, General Director of Otis Brasil .
The Grand Construction Company
Grand Construtora, founded in 2013 by Rodrigo Barbosa and his partners, who together have more than 25 years of experience in the market, quickly established itself as one of the main names in construction in the Espírito Santo market, accumulating more than 300 thousand m² of works launched. Vila Velha has been one of Grand’s strategic focuses this year, given the potential demand from the high-luxury real estate sector in the city.
“Espírito Santo has enormous potential for the luxury real estate market, and Vila Velha stands out in this scenario. We are proud to contribute to the development of this region, bringing projects that meet the highest quality standards. Our commitment is to continue innovating and raising the level of civil construction in Brazil, with the aim of expanding our business to other regions of the country”, explains Barbosa, CEO of Grand Construtora.
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**Interview with Rodrigo Barbosa, CEO of Grand Construtora on the Rising Luxury Real Estate Market in Brazil**
**Editor:** Thank you for joining us today, Mr. Barbosa. The luxury real estate market in Brazil is experiencing significant growth. Can you share some insights into what is driving this increase?
**Rodrigo Barbosa:** Thank you for having me. Indeed, the luxury real estate market is on the upswing, with a reported 10.6% increase in sales of properties valued at R$1.5 million or more in the first half of 2024. This growth is fueled by a combination of rising disposable incomes among Brazilians and an increasing interest from foreign buyers looking for investment opportunities in our market.
**Editor:** That’s impressive! Grand Construtora has launched the Taj Home Resort in Espírito Santo. Can you tell us more about this project and its appeal to buyers?
**Rodrigo Barbosa:** Absolutely! The Taj Home Resort is designed for high-income individuals and aims to provide a fully integrated living experience, far beyond just luxury spaces. We’ve already sold over 50% of the units before completion, which speaks volumes about its appeal. Our focus is not only on architectural design but also on using cutting-edge technology to enhance the living experience.
**Editor:** What role does technology play in your luxury developments?
**Rodrigo Barbosa:** Technology is a significant differentiator in today’s luxury market. At the Taj Home Resort, we are incorporating smart home solutions and advanced materials that cater to the modern consumer’s needs. For instance, we have partnered with Otis Elevadores to install high-performance elevators, including innovative models that can reach speeds of six meters per second. This is truly a first for the Espírito Santo region.
**Editor:** Could you elaborate on how these technological features enhance the living experience for residents?
**Rodrigo Barbosa:** Certainly! The elevators, including the SkyRise model, allow for rapid and quiet vertical transport throughout the complex, connecting leisure areas and residences efficiently. In addition, our project includes extensive leisure facilities—over 21 thousand square meters—featuring swimming pools, gyms, and restaurants, ensuring that residents enjoy a comprehensive lifestyle within the community.
**Editor:** It sounds like an incredible place to live. how do you see the luxury real estate market evolving in Brazil over the next few years?
**Rodrigo Barbosa:** I believe the luxury segment will continue to grow as more consumers demand high-quality living spaces that offer both luxury and smart technology. Additionally, as Brazil becomes a more attractive investment destination, we expect to see increased interest from international buyers. We’re optimistic about the future of our industry.
**Editor:** Thank you, Mr. Barbosa, for sharing your insights with us today. It’s an exciting time for luxury real estate in Brazil!
**Rodrigo Barbosa:** Thank you for having me! I’m excited about what lies ahead.
