Tag Heuer x Porsche: when the world of fine watchmaking and luxury automobiles meet

2024-02-04 11:30:00

Merging elements from the watchmaking and automotive worlds is the classic principle of a collaboration between a watch brand and a car brand. In the fall of 2023, TAG Heuer and the German manufacturer went further – and above all faster – to jointly celebrate the 60th anniversary of the Carrera collection and the Porsche 911. In this case, by offering an attractive measuring experience time with a chronograph that highlights the exceptional feat of the very first Porsche: acceleration from 0 to 100 km/h in just 9.1 seconds!

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To achieve this, the TAG Heuer Carrera Chronosprint x Porsche benefits from an innovation considered major in the watch industry: the TH20-08 movement. When timing short time intervals, it accelerates the central hand, then gradually decelerates it over 60 seconds and then quickly restarts it. This captivating effect is achieved by the presence of two very special wheels in the mechanism. Snail-shaped, they are manufactured using cutting-edge technology: the “LiGA” process, widely used in the micro-electronic systems industry. An evolution of the TAG Heuer TH20-00 in-house caliber launched at the Watches & Wonders 2023 watch show, the TH20-08 is on its way to setting a new standard in watchmaking.

TAG HEUER THE RACE TOWARDS INNOVATION ©DR

The dial is just as captivating with its representation of speed. The bezel is streaked with fine red lines to reflect the dazzling speed of the historic acceleration from 0 to 100 km/h in 9.1 seconds. The sensation of movement and energy is extended by another nod to the past of the prestigious Porsche racing car: the red zone of the hour counter refers to the critical limit of 6800 rpm, beyond which damage might occur. produced by motor. The minute counter, for its part, evokes an emblematic feature of Porsches from the 1970s: their dashboard, where the zone around 50 km/h was highlighted to indicate the recommended speed in urban areas. All of these dynamic elements give a sensation of movement and energy that the owner will be able to fully appreciate thanks to the domed and curved sapphire crystal introduced in the Carrera range in 2023. A tribute to the design of Hesalite glasses from the 1970s, the “glassbox » offers easy reading of the indications, runs along the edges of the dial and blends into the case.

TAG HEUER THE RACE TOWARDS INNOVATION ©DR

Offered in two versions, steel or rose gold, the TAG Heuer Carrera Chronosprint x Porsche elegantly and masterfully reinvents the refined, functional and practical watch designed by Jack Heuer in 1963 to embody the spirit of motor racing. A fusion of cutting-edge technology, industrial design and performance, this superb wrist racing car makes the two great houses say that they have created much more than a simple watch: the symbol of their respective histories and their commitment to excellence and innovation.

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