TAG Heuer Launched the TAG Heuer Heritage Pop-up Museum, the first pop-up museum in Thailand at ICONSIAM, a world-class landmark. to reinforce the brand’s cutting-edge spirit and innovation. Twelve historic timepieces are on display and the Wall of Fame tells the story of TAG Heuer’s success and long journey since 1860.
In the pop-up museum, visitors are taken on a journey back in time to the beginnings from the founding of the TAG Heuer brand by 19th century Eduard Heuer to its successor. of Jack Heuer through 12 historic watches, including the Time of Trip, the brand’s first 12-hour chronograph designed for mounting on dashboards in cars and aircraft, the Mikrograph, which has ceased production. in 1969,
Rally Master, Solunar Heuer’s first tide-detecting watch, Ring Master, Carrera ref. 2447S One of the early watches of Heuer Carrera, introduced in 1963, Monaco ref. 1133B, 1986 Formula 1, Sports Elegance, Women’s Alter Ego 1999, Monaco V4 and Connected Watch 3rd generation. The specialty is that they are all shipped directly from Switzerland. to be exhibited in this particular event
These watches are a testament to the spirit of TAG Heuer, which has been driven by cutting-edge ideas and innovations from a bygone era. It is also at the heart of the creation of TAG Heuer watches to this day.
Another highlight of the event that can’t be missed is the launch of the Aquaracer Professional 200, a sporty watch with a sleek, elegant design that’s ready to go through any situation. It comes with details that have been slightly improved from its predecessor, but it is significant. Whether it’s a stainless steel case, size 40 mm and 30 mm. Slim, elegant shape that fits the wrist. It is also waterproof to a depth of 200 meters. Another distinctive design is the compass symbol etched on the back cover that perfectly reflects the spirit of the adventurer. The Aquaracer Professional 200 is like a travel companion for an app. ACTIVE full of unforgettable adventures and going beyond their own limits The timepiece is available in both automatic and quartz movements. with a variety of styles of face designs
The Porsche 911 Carrera in Racing Yellow will also be on display at the fair, which not only adds color and underscores the precision of TAG Heuer’s innovative timepieces, but also symbolizes the brand’s strong friendship with its partners.
Closing the event with the presence of Weir – Sukolwat Kanarat, who this year enters the 2nd year as a Friend of TAG Heuer Thailand, “I have been associated with TAG Heuer since childhood, so I feel like It is an honor to have the opportunity to visit the TAG Heuer Heritage Pop-Up Museum this time, to learn the history and innovation efforts of the brand in each era. before becoming a clock Day, this year that is classic and unique as it is today After watching it, I was even more impressed,” Weir said.
Interested parties can visit the pop-up museum from today until February 22, 2022 at Tara Hall, M Floor, ICONSIAM.
