Zapping Autonews One-on-one with automotive design genius Henrik Fisker
Mario is a well-established character in pop culture and Mario Kart is still an extremely popular and user-friendly game. No wonder then that the Swiss manufacturer devotes two models to it. In limited editions moreover.
Produced in only 3250 copies, they will be exclusive and divided into 2 versions. The first, entry-level at $4,300 (€4,390) and a premium version produced in 250 copies. For the latter, you will have to pay the tidy sum of $25,600 (€26,137).
Why such a price difference? On the TAG Heuer Formula 1 x Mario Kart Limited Edition Chronograph Tourbillon, the mechanism is much more complex and advanced than on the basic Chronograph.
In addition, its case is made of high-performance titanium, for more cachet. Finally, there are emblematic characters of the license such as the blue shell, the Bill (cannonball) and finally Mario in his kart!
Ready to go for the finish line?
We’re excited to announce the release of our newest #TAGHeuerFormula1 X Mario Kart Limited Edition! With this special attention to detail, you’ll always be first on the track!Early access ahead of the release at: https://t.co/Sdu0Sb5fZ9 pic.twitter.com/e3Osexh7w9
— TAG Heuer (@TAGHeuer) October 13, 2022
The ultimate accessory?
With Mario and more specifically Mario Kart, advertisers were able to market all kinds of accessories related to the license. But such watches, here we have just passed a notch above. As expensive as they are classy, they really make you want to.