Swiss company directors expect difficulties

According to the 26e PWC’s Annual Global CEO Survey, however, they remain significantly more confident than their global peers over the long term.

Business leaders in Switzerland are preparing to face difficult conditions this year. However, they remain much more confident than their peers at the global level over the long term, according to a periodic temperature measurement carried out by the firm PWC.

Energy shortages, bottlenecks, inflation and lack of labor overwhelm the agenda of chief executives (CEOs) at the end of the pandemic, reports the 26e “Annual Global CEO Survey” appears on Monday.

If only 39% of managers claim to be convinced of being able to swell turnover over a twelve-month horizon, this proportion jumps to 60% over a three-year horizon. Nearly three quarters of respondents in Switzerland even believe they can remain profitable for ten years without having to change course, compared to 59% in an international comparison.

Inflation tops the list of concerns expressed in the short term for 43% of respondents, far ahead of international conflicts (23%).

To meet these challenges, the helmsmen intend to invest first in new technologies, then in the workforce. A good two-thirds of respondents fear that recruitment difficulties will weigh on profitability over the next decade.

Most of them do not subsequently plan to make staff cuts (71%), impose a hiring freeze (60%) or reduce salaries (83%) to cope with the difficulties expected in the short term.

Environmental and climate issues are on their way. If the overwhelming majority of respondents claim to have adopted measures to limit carbon dioxide emissions, only 27% of the largest companies in the country have embarked on the path of “zero emissions”. Nearly an additional quarter, however, is working on an agenda to do so.

In the firmament of the concerns of governments in recent years, fears around computer security recorded a spectacular demotion, only 23% mentioning the issue as the main threat to their business in the immediate future. However, the authors of the study attribute the phenomenon to a multiplication of other sources of concern.

The theme of cybersecurity goes back to that of international conflicts over a three-year horizon.

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