2023-08-21 07:01:00
Today everyone is probably familiar with the idea of The ‘multiverse’ (multiverse) or parallel real world as well. This Swatch story of time (Swatch) takes watch lovers back to the early 1980s, when the Swatch project was under development and kept in top secrecy. before changing the history of wristwatches by choosing a square dial design in the BIOCERAMIC WHAT IF? A spectacular welcome to the second half of 2023. In 1982, the circle or the square was the hardest question to answer in the Swatch office. Because that answer will become the face of millions of wristwatches in the future. And of course, four decades later, in the year 2023, everyone will see that the ‘circle’ is the final answer to the tough question of over 40 years ago, making every time we look down on the wrist, we will find Familiar round dial (some 1982 prototype, BIOCERAMIC WHAT IF? collection prototype) The left-most house and the prototype house 2 from the right is the design that has been chosen to launch as the current GENT and NEW GENT models), but if that day the Swatch decided to choose a square shape instead What will our world look like now? Don’t waste time wondering. Because Swatch has prepared a fun answer. for you in a short film Take a look at how today’s world has been changed by Swatch’s decision-making 40 years ago with the BIOCERAMIC WHAT IF? collection. The collection is like a parallel universe in which Swatch chose to launch the brand 40 years ago with a square dial design watch. Swatch has taken the prototype of the watch from 1982 and created a new collection with a challenge. full of positive energy and an innovative design on the dial that will make a difference in all your looks. In addition to the unique square-shaped dial The collection is also made with bio-ceramic material that combines ceramic powder with biosourced materials, so you can confidently go on adventures with superior durability in a special material that stays on top. All watches in this collection This time, Swatch comes with 4 different styles like no other, with a square dial measuring 33 x 33 millimeters and a matte case in 4 colors, including gray (WHAT IF…GRAY?), green. (WHAT IF…GREEN?), beige (WHAT IF…BEIGE?) and black (WHAT IF…BLACK?) inspired by one of Swatch’s first original models. Passing on a timeless classic design to your wrist. with glow-in-the-dark needles and a day and date window at the 3 o’clock position. The collection BIOCERAMIC WHAT IF? also takes it a step further with a full glass edge made from biomaterials It is an innovative, robust material that allows the side corners of the dial to be seen. You can admire the watch from all angles and see the inscriptions from the side too. Another breakthrough in bio-ceramic material allows Swatch to completely revitalize a design from four decades ago into a technological breakthrough in 2023. In addition to all the extras The battery cover on the back of the collection also features a classic dial print recreated from the first Swatch in 1983. Date 1 MAR coincides with the brand’s launch date. tch To celebrate its 40th anniversary as well, back to the beginnings of Swatch. Then go on a journey into the parallel universe of the world of watches with the BIOCERAMIC WHAT IF? collection. Available today at all Swatch stores and on the SWATCH.COM website at a price of 3,750 baht. Follow the news and details of the release at LINE OA @swatch_th Facebook: SWATCH Instagram: @SWATCH_TH
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